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Longtail Keywords - Strategy For Success
If you are interested in generating a lot of unique traffic to your website or blog every day, than you must become educated about the latest and most proven techniques that will get your site noticed by the giant search engines. When most people go to the internet to search for the answer to a question, find the phone number for a business they want to patronize or look for the best deal on buying a birthday present, they usually use a search engine, like Google or Yahoo.
These are the massive indexing sites that compile and rank web pages based on traffic, keywords and several other parameters that let the search engines know how relevant a certain site is to what a person is trying to find. There are many strategies for designing your website or article in such a way that it will appear as high up in the search results as possible, and one method is the use of longtail keywords.
One of the best ways to describe the function of longtail keywords is to compare them to short tail keywords. First of all, a key word is a term or group of terms that an internet user will type into the search field of a search engine when searching for information on a certain topic. Articles or sites that use this exact keyword or group of keywords in the most strategic ways will most often appear at the top of the search results.
Longtail keywords are also known as broad keywords, and are defined as a keyword for which there is less competition in web searches. A short tail keyword is also known as a narrow keyword, and is defined as a shorter and more competitive keyword. For example, "recipes" would be considered a short tail keyword, with hundreds of thousands of sites vying for the top rank under those keywords. However, "vegan cookie recipes" is a long tail keyword, for which there is considerably less competition.
Although these longtail keywords might be searched for by a far smaller amount of people than their short tail relatives, it makes sense to use them, as your site will be far more likely to appear at the top of a search page, and guaranteed to be seen by these searchers, rather than be buried on page ten of a short tail keyword search. For this reason it is important to consider related long tail search terms and incorporate them into your content.
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