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An Article Marketing Primer
Any significant marketing initiative in business begins with a first step. Sometimes, that first step is a tentative one if you're unsure of exactly what you're undertaking. This is especially true when it comes to online affiliate marketing. To many people moving from traditional offline marketing to online, the change can be intimidating.
However, taking the time to understand the nature of different online marketing options can quell those fears. One method of marketing a business effectively in cyberspace is article marketing. This method of business promotion involves writing short articles on topics related to your business.
The goal of these short articles is to give useful information to your readers. You then hope they will link back to your website from the article. They do so via the links you provide in the author's resource box. This box contains your name, a line or two about you, and your website link. It's really a simple process to gain visitors to your site.
The article marketing process begins with quality article writing. You write information-laden content targeted to a specific niche audience. These articles are not self-promotion pieces. You save that type of content for your web pages and for e-mail promotions.
Articles intended for widespread distribution to online publications are educational. They inform readers on topics related to your business. For example, you may be an internet marketer of a professional series of golf clubs. An article you write may be on the top-ten golf courses to play in the world.
This interesting, up-to-date, informative content is not blatantly promoting golf clubs. You hope your reader links back to your site after reading your article. There is where you engage them further and promote your golf clubs.
The thing is your article pre-sold them on your products before they even arrive at your website. If they read your article on golf courses, they obviously have an interest in the sport. You have them thinking about the sport, its players, and equipment for improving their game.
Now they link back to your site. This is the power of article marketing. Useful information piqued their interest. Give them the same quality information on your website and you gain credibility and their trust.
Of course, you cannot achieve all of the above without using the best article distribution service available. You need your articles to reach your niche audience in the first place. A good service ensures your articles reach numerous popular publishers.
Let's go back to that golf course article. You want that article in the top newsletters devoted to golf. You also want that article on web portals dealing with golf topics. In addition, the top e-zines devoted to playing golf are where your article needs to be.
What are the characteristics of a quality article marketing service? First off, a good service allows you to submit unlimited articles. They charge a one-time fee for this benefit. This is value for your money, as you don't pay a per-article fee.
Second, they deal with thousands of publishers across multiple categories. This allows you to categorize your articles so they distribute to specialty publications of your niche. A service without a broad distribution list limits the precision of your marketing.
Your articles end up going to more general-interest type publications. You have no choice. The service isn't providing you with enough specialty publications. You end up not reaching a significant portion of your target market.
After article submission to a good article marketing service, you can sit back. Now the service handles the particulars of your article campaign. A quality service engages in wide and deep distribution. This is because of that aforementioned significant publishers list they utilize.
On top of this widespread distribution, they perform never-ending distribution. Whether you're working, sleeping, or playing, your articles are always working for you. Your service provider continually sends your articles out.
They also keep abreast of new publications coming onto the scene. Each time a new entity begins publishing, the service sends your articles to them. This saves you the time of trying to keep up with the "who's who" of the online publishing world.
Now, with your articles, and attendant links spreading around the web, the pay-off begins. The more backlinks you receive from popular and relevant publications, the better. The major search engines see you as a relevant website.
Massive backlinks cause a search engine to give you higher page rankings. They believe your website is of use to those who use their search engine. With higher page rankings, you also receive higher search engine results page (SERP) listings.
Now, you're receiving highly targeted traffic. This is a result of your initial article marketing efforts. Therefore, take the time to understand the nature of article marketing, and use it to your advantage.
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