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Service Professionals: Get Clients Online With Content Strategy
Article marketing and blogging can attract clients to your professional service business. You can create an integrated three-pronged marketing system by repurposing your articles into blog posts and ezine features. The result will be a keyword-based content strategy that introduces your business to thousands of targeted prospects.
This strategy is especially helpful for service professionals because they need to communicate expertise and credibility. You can't just tell the world, "I'm terrific." You need to demonstrate your knowledge in a style that's consistent with your professionalism. Here's how it works.
As you talk with clients and answer their questions, you get ideas. Keep track of your ideas with special folders on your computer Some email systems allow you to label messages so you can look them up later. Some marketers write down ideas in notebooks with pen and paper.
I begin by using my ideas as blog posts. That way I can use even half-formed ideas because blog posts are short. For instance, I might plan an article with 10 tips, but for now I can only come up with 5, or even 3. There's no need to wait. Just post a few points in a blog post and then create a second or third post with more tips. Once the idea is fully formed and conceptualized, I create an article and submit it to an article directory immediately.
Every so often I'll write out a complete article - 500 or 600 words at one swoop. Usually I'm excited about the idea and the words keep flowing. When that happens, I divide the article into 2 or even 3 segments. Each segment becomes a blog post.
When you publish your blog post the same day you send your article to the ezine directory, you're in good shape. The search engines like to see your ideas in your own blog first. The article directories will take a few days to publish and distribute your article.
Use your very best ideas as features for your ezine subscribers. They will be your most demanding readers because they know you. They also do not want to read content they've seen elsewhere. So wait a day or two and then follow the same strategy. Expand your feature into an article and create 2 or 3 blog posts from the same idea.
Believe it or not, you are not finished repurposing your content. You can promote your content by sending tweets about blog posts and articles. You can repurpose your blog posts and articles yet again as you create Special Reports, free reports and even teleseminar content.
About the Author And now I invite you to find out more about creating compelling website content to attract more clients. Download my free report, 7 secrets of websites that *really* attract clients. Copy-Cat-Copywriting.Com . From Cathy Goodwin, The Website Makeover Pro
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