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Using Ezine Articles As An Integral Part Of Your Article Marketing Strategy
Ezine articles can be a terrific piece of your article marketing strategy. It is a very well-respected, highly trafficked site that gets a great deal of attention from both the search engines and the public alike. It sports a very high page rank, which helps your articles get noticed faster, and sometimes your sites indexed a lot quicker. It also has the advantage of creating a lot of traffic itself, and if you article happens to strike a nerve, has the ability to bring you scads of visitors. Let's look at some of the things you should do to ensure that this incredible resource can work well for you.
The first thing to know about Ezine articles is that you will thrive much faster and better if you play by their rules. After all, it is their sandbox, and the owner Chris Knight and his team have put much work into building this into the powerhouse it has become. They have strict terms of service regarding the type of articles they will publish, and also tough guidelines on using promotional links. This can be worked with, if you do it with a little thought and within their rules.
For instance they do not allow affiliate links, however you can post self-serving links in your resource box that point back to a top level domain (not a subdomain or folder) which will allow you to get visitors on to your page or you can redirect from that domain wherever you like. This was done to cut out direct linking to affiliate sites from their site.
There are several levels of accounts available, and the higher up the rung you go, the more attention and quicker turnaound on your submissions you'll receive. For Premium accounts and Platinum level authors, this is usually no longer than 1 day, usually less. When you're first starting out it can be longer.
One resource that is frequently overlooked is to take advantage of the learning opportunities that exist on the blog, forum and other instructional aids. There is a wealth of information contained within from others who have trod this path before you, and you would do well to learn from their experiences.
Another useful tip, at least as far as search engine optimization goes, is that if you are trying to get a page to rank for a particular keyword, be careful just how heavily you optimize your article. Given Ezine Articles authority, your article could easily outrank your web page. If this is a concern for you, use your keyword in the body of your article, tags, and as the anchor text of a link to your site in the resource box, but not in the title of the article. The article will still rank, though usually not above your web page.
Ezine Articles is a tremendously valuable resource if used correctly. Play by the rules, use a little common sense and you reap the most benefit!
About the Author Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com
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