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Imagine Your Business Growing

Aug 18, 2007
A successful home business is something many people dream about. It's a way to achieve things that generally are not possible when you work for someone else. But they're also quite a bit of work. How do you get past that and bring your business to new heights?

One of the first things you need to do is picture yourself as successful. If you focus on failure it is much easier to give up, and therefore to fail. Believe that your business will succeed.

Challenge yourself in this. You don't want your goals to be so easy that you can reach them quickly. Save those for short term goals. For the long term you want goals that you will have to push and struggle to reach. The harder it is to reach them, the better you will feel about it when you get there.

You also need to understand where your business is going and where you want it to go. If you cannot honestly look at where you are at you are likely to get off track.

Your business needs to stand out from others. Your Unique Selling Proposition (USP) is what will make people want to deal with your home business rather than some other company. It doesn't matter how many companies are offering something similar to what you have. What matters is what makes you different and more valuable.

One great tactic is to make it clear that you are an expert in your field. Write articles and submit them to relevant publications. Write an ebook and give it away to potential customers. Participate on forums and answer questions other people ask. The more you do to show that you know what you are talking about, the more people will think of you as an expert in your field.

Know what you can outsource. If you can have someone else handle the basic emails, the bookkeeping, website design - whatever it is that you are not an expert at, your business will run more smoothly and you will have more time to focus on the things you really do know. There is no need to be a Jack of all trades.

You should also automate whenever possible. If you have an email course that will encourage prospects to buy from you, there are many programs that will handle sending that out to new subscribers for you. Similarly, you do not want to have to process credit card orders yourself. Amazingly enough, some sites do just have you send in your information, then they process the order, rather than having their payment processor handle it all automatically. Simplify your life and let the computers do their jobs.

Finally, make sure you have more than one thing to sell. You may only have created one thing that you want to sell, but with affiliate marketing you can have a wonderful backend product to offer without any extra work to create it yourself. Once someone has bought from you once, you have a great shot of getting them to buy from you again. Why not take advantage of that?

Growing your business can take a very long time. Few people manage to be overnight successes. But if you are determined you can do very well for yourself and your home business.
About the Author
Stephanie Foster runs http://www.home-business-soon.com/ as a resource for people wanting to start a home business. For more home business marketing tips , visit her site.
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