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Internet Marketing and Search Engines
One of the keys to successful Internet marketing is to understand exactly how search engines work and how important they are to marketing items. Online, most people find items by searching for them with a search engine. Google and Yahoo, the top two search engines, are extremely important in the Internet marketing game because they direct much of the online traffic.
Using search engine placement criteria to give a site or a page a better placement in the search engines results is called search engine optimization. This is creating a site or a page that is written to give it the best placement possible when someone is searching for the topic. With a good placement, many more people will see it in the search results and will click on it to find out more. This is free traffic that is generated by the search engines themselves and requires no advertising or paid placement. This is also called organic traffic.
To get this organic traffic, marketers concentrate on the specific topic that the site or page is about. This topic can be narrowed down into a few main keywords. A keyword can be a word or a short phrase, and it should be something that people will search for. To find out exactly what people are searching for, many marketers go to a keyword tool and type in a few related words to find out what people are searching for the most.
Once a marketer finds out the popular keywords that are related to the topic, those words should be incorporated into the site or page. This is often done by including each of the chosen keywords two to three times per hundred words on the page. This gives the page a keyword density that will optimize the content for the search engines to find. When someone searches for those keywords, the search engine being used will find pages that have those keywords featured prominently in them.
Search engine optimization is important to Internet marketing both because it costs nothing and because it can be one of the biggest traffic drivers to a site. Once a site is made up of content that has a good keyword density, the traffic to that content can be expected to improve. Sometimes this takes time, as search engines often take the age of a site into account, but many people in Internet marketing find that tweaking their information with the right keywords can result in better traffic right away.
One of the best things about search engine optimization is that once it's done, the marketer can concentrate on other aspects of their marketing. The keywords work on their own and don't need anything else from the marketer. That also means that organic traffic can be brought in even if no other marketing is done. And when traffic starts coming in from search engines, there may not be a lot of other Internet marketing that needs to be done for the site or page to be marketed.
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