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The Job Campaigner Strategy That's Guaranteed To Put You On Top!

Aug 18, 2007
If you're a serious job campaigner these days, then you know what competition is all about!

A young job campaigner friend of mine told me he was in line for an exciting new job in the pharmaceutical industry. "Congratulations," I said. "How many others are in line with you?" "Twenty five," he responded.

He's experiencing what any job campaigner has to expect when they go into today's complex job marketplace. From the point of view of the hiring manager, he/she is trying to decide on who will best fulfill their needs, both corporate and personal.

Sadly, most take the wrong job campaigner approach and try to pound home their past experience and beat an employer over the head with their track record and how well they did in their past jobs.

All the time, the employer is looking for a job campaigner to show to make a difference going forward. Frankly, employers could care less about what you used to do for someone else if you can't show in very specific terms how that will contribute to an employer's bottom line.

To command an employer's attention and make a compelling case for yourself a job campaigner has to become a savvy marketer. In short, getting on the right career track or conducting a successful job search is a MARKETING proposition!

You run your job search like a small business. A significant portion of that effort is assertively marketing yourself. That means you have to see yourself as a product.

Your success as a marketer will be determined by how well you apply the FOUR P's of marketing. Here they are:

POSITIONING

PACKAGING

PROMOTION

PRICING

1. You have to position yourself in the mind of the employer as a contributor to bottom line. He/she must have a clear, concise understanding of where you're going in your career and what you bring to table of benefit to your next employer. A positioning statement is a critical piece of your resume as well.

2. Packaging takes the features and benefits of your candidacy and represents them assertively so an employer can see how you can fit into the organization. It's your responsibility to present yourself in an attractive package.

3. You must become your own best salesperson. In other words, be prepared to promote yourself. It's the flip side of being a wimp. Remember, you're the product. And your next boss is the consumer of that product.

4. Know how much you're worth . . . not how much you want to make. If you have not made an intelligent assessment of the financial value you bring to your next job, you run the risk of demanding more that you're worth. Or more frequently, you leave dollars on the table you could have had.

Treating your job campaign as a small business and seriously taking on the role of marketer is your guarantee to come out at the front of the pack!
About the Author
Paul Bowley manages EEI, the world-class pioneer in alternative job search techniques and innovative e-business strategies . . . since 1985. Check out THE WORLD'S FASTEST JOB SEARCH PLAN! And grab our stunning FREE REPORT! http://www.fastest-job-search.com
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