|
|
How To Choose A Product To Sell Online
It is not easy to choose a product to market online. Do you prefer selling a volume of products with small commissions from many low priced sales? Or, would you rather earn large commissions from fewer sales, but of high end products? Do you want to sell a product that provides a residual income? Let's answer these questions and come up with an ideal product.
Look at your market first. Consider who is buying the product and how long will the demand per customer last. Will they buy just once or will they consume the product and need refills (residual income). Great niches are those that supply products with repeated demand, that are consumed and repurchased. Examples are food items, vitamin supplements or household cleaning products.
The challenge with these items is that they are all low priced items with lots of competition. Consider your marketing costs. If your buying pay per click advertising, you've got to be selling at a high rate per click or at a high volume if you are going to make much of a profit. So you might look for a market that has the same kind of demand but sells a much more expensive product.
The following exercise can stimulate your thinking and help you create ideas for potential products or services to market. Make a master list and add to it over time.
Examine your own buying habits by listing your monthly expenditures:
1.house payment
2.utilities
3.insurance
4.car payments
5.consumables
List some other products or services that you spend money on (or consider spending) at least annually:
1.vacation packages
2.retirement products
3.sporting and leisure event tickets
4.home electronics
5.business ideas
Is there a product or service category on either list that is internet marketable? The good news is, the answer is yes. Many of them, thousands of them. Enough to be confusing. Make it easier on yourself by testing different choices on the search engines for viability in terms of demand and potential commissions.
Run your search on a product keyword and examine the return results. Notice the total number of pages in the universe of that product search. It is located just under the top on the right side. Now put parentheses around your keyword or phrase and search again. The new number returned is the number of web pages that are optimized for that keyword or phrase. You can easily compete if that number is around 5000-10000.
One of the businesses that I promote is derived from the list above. Think about the combination of 2 and 5. We spend (or should spend) $100 or more per month on our own retirement. With that in mind and the uncertain state of the economy, the time is ripe for a business idea that can provide retirement dollars. Internet Marketing+Business Idea+PayPerClick Advertising=Retirement Income.
If you are considering selling online, you are considering a business idea. You should look for a product for your business idea that is in high demand, pays high commissions and provides residual income. Some highly qualified financial services companies have designed products that satisfy all these prerequisites. Products that provide commissions of $200 to $7500 per sale with a residual income attached.
Bear in mind that if your product sells for less than $200, your traffic may buy right off the net without needing encouragement. If your product sells for more than $200, you may have to plan on encouraging many sales by phone, or at least email. These kinds of high commission sales are worth the effort.
As has already been said, a solid product choice is one that has a high demand, pays high commissions and offers a residual income. Find the right product by examining your own buying habits. Create a list to stimulate your thinking. Test some of your products as keywords or phrases in the search engines. Once you find that product or service that you like, you are ready to get started marketing.
|
 |
Please Rate: |
|
Rating: |
 Processing ... |
(Average: Not rated) |
| Views: | 28 | |
|
| More Articles from Search Engine Marketing | | |
| Top Articles in Search Engine Marketing | | |
|
