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Use Video Marketing To Increase The Conversion Rate Of The Internet Home Business

Aug 18, 2007
The video marketing is the last great invention in the Internet. A video on the web site is a key differentiator for the internet home business webmaster, who wants to communicate effectively using the most powerful and emotional medium, which works like TV commercial.

The video marketing is more powerful than anything else as to the effect and persuasion power.

1.When The Internet Home Business Site Gets A Visitor, It Is A Question Of Seconds.

When people surf on the net, they are jumping from site to site looking for an internet opportunity. Their state of the mind is very busy, so it is the job of the home page to respond to the interest of the visitor. First the home page must arouse the attention, then interest, then desire and finally the action.

The attention span of the visitor is measured in seconds, which means that something exceptional is needed. The video marketing is a splended way to attract the visitor,to make him stay longer and to build a strong emotional tie between the visitor and the web site.

2.Make A Strong Emotional First Impression.

TV has always been the most effective advertising medium because of the huge emotional impact, it can create. The video marketing uses exactly the same methods. When a visitor has just landed the internet home business page, the key is a good first impression, which makes him to continue the visit.

The video can be a strong, emotional first handshake and the impact can continue for a long time.The video must be on a visible place on the home page and the recommended length is about 2 minutes.

3.The Video Marketing Builds An Internet Home Business Brand, Good Or Bad.

The image, which the video will build, must be thoroughly consistent down to the smallest detail. Otherwise the video communicates about an amateurish and unreliable antibrand. It is recommended to use professionally made video and not to do it by yourself.

4.Make Sure The Video Marketing Concentrates On ONE Key Promise To The Visitor.

The video has to communicate clearly the unique benefit, which a visitor gets, when he buys your product.The ideal mix of the content is the right balance of convincing and emotional content.The graphics is a good way to demonstrate the key points. But still there can be only one key, different promise to the visitor.

5.Make A Proper Brief For The Video Marketing.

It is useful to make some basic questions, when you plan the internet home business video or before you select some ready made one. Why do I need a video marketing, what is the target, what is the target group, what is the key promise, what is the style and tone of voice of the video, what topics have to be told, how to convince the target group, what is the length and the budget.

As YouTube has showed, the video marketing is the hottest hot topic and can be splendedly used in the internet home business. It is a great tool to increase the effectiveness of the marketing, the conversion rate and to make the visitor relationship more emotional.
About the Author
Juhani Tontti, B.Sc., Marketing. Got Interested! Find One Video Marketing Example From My
Internet Home Business Site. Click HERE!
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