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Getting Down to Business with Article Marketing

By Chris Ellington
Sep 25, 2009
As an affiliate marketer, you have one objective. That's to build a significant stream of income each month. Your foundation for doing so is the different marketing methods you utilize. One proven method to build quality traffic to your website, and your income, is article marketing.

Article marketing is the distribution of your articles to website owners, editors, publishers and newsletters across the Internet. You can manually submit your articles to each publisher. However, this eats up much of your time, as it's a tedious process.

You can also use an article distribution service to do this work for you. They engage in article submission to thousands of publishers. This frees your time up for other matters that pertain to your affiliate business.

The entire process of article marketing is actually a straightforward one. You write articles on topics related to the affiliate products you market. You research these articles and present them as well-written useful information pieces.

You engage a good article distribution service to do the distribution. You run regular article campaigns, knowing this steadily builds up traffic to your website. As you continually submit fresh articles, the article service continually distributes them widely. A cumulative effect happens, with you gradually building massive backlinks all across the Worldwide Web.

What do massive backlinks create for you the affiliate marketer? First, they gain you exposure to your target market. Those who enjoy topics related to your affiliate products frequent different online specialty publications. These may be ezines, newsletters, websites, and blogs.

They look for unique information of the non-generic type. They desire articles packed with useful information that entertains, informs, and gives advice. They want questions answered and solutions offered in articles.

Give them this, give them this often, and watch your reputation as an expert grow. You can measure this by the amount of traffic your website receives from your articles. Useful articles are a way to build your affiliate business through "giving" to your niche audience.

Massive backlinks also gain you a reputation with major search engines. As relevant publishers place your content in their various publications, you build those links. The search engines take notice of links to your website from these quality publications.

When a major search engine deems you credible, they reward you with higher page rankings. A search engine's job is to provide quality search results for those who use their service. When they view your site as relevant to users' search queries, you gain that higher page rank.

It doesn't end there, though. A higher page rank results in higher search engine results page listings. This leads to more people coming across your site listing. You find your site is not way down in the netherworld pages that web searchers infrequently visit.

Now you have more people linking directly to your website. There you can present more information to them. You can elaborate on the content they read in your articles. You can offer them a report, a free EBook, a subscription to a newsletter you write, and more.

Think of how all this increased traffic began with your first article marketing campaign. With subsequent campaigns, your links grew exponentially across cyberspace. Now you have that pre-sold traffic that converts to customers for your affiliate marketing business.

That's really the essence of article marketing; gaining pre-sold traffic. Article marketing is a focused marketing initiative that brings unique results. You focus your article topics on those you know your niche enjoys reading.

Next, you focus your article submissions to publications you know your niche reads. It's important to choose an article service that deals with a myriad of specialty publications. A service that has a small general interest publishers list is not good enough.

Then, your article distribution service focuses on continuous distribution of your articles. Your articles go out on a regular basis to top publications with major readerships. They also go out to new publications within your niche. It's also important to choose an article marketing service that continually updates their publishers' list.

With all this "focusing" on different aspects of article marketing, you reap the dividends. The dividends are that pre-sold traffic that already has an interest in your affiliate products. They read your articles and migrate to your site because of this interest.

Now you build your relationship with them further. You earn their trust and then proceed to make product recommendations to them. Because they see you as an authority, and quality information provider, they listen.

Let article marketing help you get down to business building your affiliate business. A good article marketing service working to distribute your articles is your path to significant backlinks. With these highly qualified links, your business grows consistently each month.
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