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Formula For Attraction Marketing - 5 Steps To Guiding A Prospect Into Your MLM Business
The best description of a formula for attraction marketing is simply this - whatever value you give to your prospect expect the same effect in return. In other words, giving first before doing your sales pitch will more than likely pay off in time.
And usually it happens quickly. Targeting your message to those wanting to hear it is smart prospecting. Then proceeding to train those prospects even before they have taken a look at your network marketing business is like adding super grade fuel to the fire.
You are selling yourself not your opportunity and it's you they will join when they are ready to hear your sales pitch. If this is confusing it shouldn't be. Remember, people get bombarded with sales messages everyday but when someone comes along offering to teach rather than sell, it's like opening up the barriers of trust and inviting your prospect to see how you can really help them achieve what it is they are aiming for.
In this article, we'll take a look at why the attraction marketing process makes more sense than the hard sell:
#1. Rather than trying to find prospects how about the prospect finding you? In this business that might seem like a strange concept, but it is reality. Prospects do actually seek you out and request more information from you. However, a common mistake that a lot of people make is to give prospects the hard sell the moment a prospect enters their leads funnel.
#2. This is a bad move. Why is that? Well, people generally hate the hard sell and being pitched to. If you put yourself in their position you will probably feel your defense barrier rise. People resist the pressure of a hard sales pitch and usually move on elsewhere.
#3. Instead, how about you choose to educate and teach your prospects? For example, you could show them how to go about growing their business and running it successfully or how to create more opportunities and generate prospects. You could show them how to formulate a good business plan that they can take away with them and implement in their own business.
#4. What you see here are just examples, but hopefully they will give you an idea of this different approach. If you lead with the how to instead of the sales pitch you will have more chance of a prospect being more receptive to your message. A prospect who has never met you before will naturally be cautious and you need to gain their trust.
#5. The fact is that education and teaching sells. People are drawn to those people who are able to teach them something useful and who appear knowledgeable on the subject. Look back on the meetings you attended in the past.
#6. Try to remember the impression you had on those conducting the presentations. Were you attracted to what they had to say because of their good looks or was it their teaching ability?
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