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Shopping Spots and How to Get the Benefits of Them

Aug 18, 2007
The more retailers have to compete for your business, the better deals you will be able to get. If you have ever taken an Economics course, you know about the law of supply and demand. As more and more businesses open up, yet the number of potential customers stays the same, those businesses that want to be successful realize that they have to compete to win business.

Smart retailers will do whatever it takes not only to get your business, but also to keep it. That is why customer loyalty programs are so popular with businesses and retailers alike. Businesses implement loyalty programs so that they are able to encourage repeat business by offering special discounts and rewards to people who do business with them frequently. Customers love customer loyalty programs because they are able to save money on products and be rewarded for their continuing patronage. Customer loyalty programs are a win-win situation for all parties involved.

Department Stores

Many department stores offer their own private credit cards. Departments stores often offer special sale prices that are only good when the merchandise is charged to the store credit account. Not only are the store cards themselves profitable for the retailer, they also go a long way toward encouraging repeat customers.

Customers often choose to shop at a particular department store specifically because they have a credit account with that store. Additionally, department stores frequently include special percent off discount coupons in monthly credit account statements. Huge retailers Sears sometimes offers an extra 10% off everything in the store just for Sears card holders.

Specialty Retailers

Many specialty retailers realize that the way to build a long term successful business is to cultivate a brand-loyal customer base. With this knowledge, many specialty retailers are implementing programs designed to encourage repeat business from customers.

For example, the Jockey factory outlet stores located in manufacturer's outlet malls throughout the United States offer an excellent customer reward program. The program is called the Jockey Club. Customers receive a membership card. Each time they make a purchase from a Jockey store, the card is swiped, and the customer earns a 10% of the current purchase toward a gift certificate that can be redeemed on Jockey's website or in any Jockey outlet.

Drug Stores

The drug store industry is probably the single most competitive retail industry in the United States. Every week it seems like a new drug store is opening, and as soon as one opens construction starts on another. In most American cities, it is difficult to drive more than a few blocks without passing a drug store.

Because the drug store business is so very competitive, drug store retailers often go the extra mile when it comes to implementing programs designed to cultivate customer loyalty.

Drug store giant CVS offers a customer rewards program. Customers receive a swipe card, and are eligible for special sale pricing on many items. Another drug store giant, Walgreens, utilizes a periodic rebate and coupon program. Customers receive in-store coupon books that contain coupons for immediate savings and a rebate certificate that can be sent in one time each promotional period to earn cash back on items purchased.
About the Author
Customers can shop online and collect Air Miles reward miles at more than 45 brand-name stores. Visit AirMilesShops.ca to participate.
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