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How To Generate CPA Referrals Online

Aug 18, 2007
A Certified Public Accountant needs referrals to grow the business. The Internet is the fastest and cheapest way to get referrals. The easiest way is by creating a website and starting a pay per click (PPC) campaign with the help of an Internet search engine. There are a few steps you need to follow to generate CPA referrals online, such as:

Create a Web site:

Create your own online Professional CPA web site. This is to draw customers and clients. Always remember to include a Contact Us section in your web site. This page must include all the ways through which the customers can easily get in touch with you. This should mostly include your or your firms name, address and phone number, fax and an email address. It is a good idea to have an online form on your web site that includes referrals information of the customer. This will allow you to get in touch with the customer.

Pay per click (PPC) campaign:

Also set up a pay per click (PPC) campaign with an Internet search engine. You need keywords to customize the search. These keywords are words that you feel the customers may use to find your personal CPA site. Whenever someone searches using the keywords they will find a link to your site in the sponsored results. The more the keywords you have the more referrals you receive. The best Internet search engine with the PPC system is Googles AdWords program. It is also the most popular search engine. It provides the most CPA referrals in the shortest amount of time possible. There are a few common referrals that you can use, such as, Business accounting, Certified Professional Accountant or CPA, Free accounting software, Managerial accounting, Registered professional accountant, Professional accounting firm, Financial accounting, accounting services, General Acceptance Accounting Principles (GAAP), cost accounting, income tax preparation, tax accountant advising.

The above mentioned terms can be preceded the name of the city in which you carry your business or the university from which you passed your CPA examination from. For example, if you are from Houston then you can have Houston certified professional accountant instead of having only certified professional accountant. This will make it for the customers to easily locate you. With these keywords you can also use keywords that provide the users with the type of accounts service you provide/perform.

Payment:

Every time a proposed customer clicks on your web sites links you pay a small fee to the Internet search engine. Hence, this system is called pay per click (PPC). You need not worry the fee is very small, mostly between 5 cents to $2 for a click. The price varies depending on the popularity the keywords. Well this one of the easiest and cheapest ways to use the Internet to get maximum referrals for your CPA business. You can also create a TradePals profile. This will allow you to receive business referrals free.
About the Author
Sacramento CPA Firm Murray and Young provides California Tax Help. Check out our new website that includes useful articles on Estate Tax Planning. Visit us at http://www.april15.com.
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