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Marketing on a Shoestring Budget

Aug 18, 2007
It is a daunting task when one decides to start a company. This is especially true when you are the only one working for this new enterprise. Sometimes it seems like an impossible task with all you have to do to get everything up and running, not to mention what you will have to do to make your business profitable. This is where learning to market your business on a time and money budget can come in quite handy.

Most people don't realize how important marketing can be when deciding the future of a small business. You can have all of the training and expertise to make you one of the best professionals in your areas, but if you are unable to get the word out about your business, then it cannot grow to its fullest potential.

The dawn of the computer age has brought about a certain amount of freedom when printing business cards, flyers, letterhead, and other business related materials. Many of these things you can print up on your computer at home using nothing more than Microsoft Word. For business cards, letterhead, personalized envelopes, and even bumper stickers, you can go to your local office supply store and buy a packet of reasonably priced paper products that will fit in your printer and allow you to make your own products at a fraction of the price it would cost you at a print shop.

Since marketing is all about getting the knowledge of your company out to the public, then you have to consider what the best method of accomplishing this might be. For example, if you are going to operate a dog grooming business, then you would probably want to make sure that you go around to local veterinarian hospitals and clinics. Ask them if it might be possible to post up flyers or business cards. This way you know that every dollar you spend is targeting your desired audience.

Also remember that it is important that what you do put up to be viewed by the public should look as professionally done as possible. This flyer or business card is a representative of yourself and your business. Be sure to double check for any obvious grammatical errors and make sure that all of the information listed is correct. It does not look well for you competence if your flyer has misspelled words and hand written information over the print.

There are also many places online where you can post information onto online bulletin boards. Start out by using a search engine to look for places online that specifically cater to people who may be interested in what your business may offer. Many times these types of sites will offer you the possibility of posting your information for other people to see online.

Another method of marketing is accomplished through your customers. If you have clients who are already satisfied with what you've done for them, then ask them to get the word out. The best marketing that money can't buy is word of mouth, and if enough people are happy with you, then they will tell their friends.
Don't be worried about not having a million dollar marketing budget to get your business up and running because there are many other opportunities to get the word out. Just remember that everything you post online or put up in public is an extension of your company, and as such it should be just as professional as you would want your company to come across.
About the Author
James Dunn is the owner of Home Based Business
Visit Marketing Strategies for more articles about freelancing or Marketing on a Shoestring Budget to see this article.
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