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Mortgage Lead Generation Systems

Aug 18, 2007
If you are in the mortgage business, then you know that generating leads is the best way to get your business really flying. However, it takes solid marketing and the knowledge of techniques that work to get good leads in front of you. The good news is that there are many ways out there to get leads for your mortgage business. The downside is that plenty of the most effective methods cost a lot of money, and if you are just getting going in the industry then money is something you don't have.

There is more good news, though. There are still plenty of lead generating mortgage marketing techniques that are free or cost you very little. For a beginner in the mortgage industry, these methods are as good as gold in getting up and going. Read on and you will see some of the most effective, low cost ways of generating leads for your mortgage business.

With such methods, you can use what those in other industries use while seeing how they can be customized to the mortgage industry. While mortgages offer unique perspectives, they are still simply a product you sell. When you are good at marketing and selling, your profits in the mortgage industry will go up quickly, however, loan officer marketing or mortgage marketing can be tricky.

Give Freebies!

Once you have a good plan and are ready to seek out customers and produce more referrals, you can always conduct free seminars. When you conduct a good and free seminar, you are bringing attention to yourself as an expert to potential clients. Here are a few ideas that may help you get your seminar going.

First of all, try contacting a local real estate office. Offer to present your seminar and sales ideas at a sales meeting. Be sure to offer to bring lunch and have some freebies to give the realtors for listening to you.

You could also give your seminar at other unrelated offices. Talk to an HR manager or office manager and offer to present your seminar free to their employees. Be sure to offer the employees who come some sort of freebie as well. It could be a gift, waving of some closing costs, or anything else that may attract attention.

You should also approach relocation companies about offering seminars to their clients as a free service. Again, some sort of free product is crucial to success. Additionally, remember that you are offering your program to them so that you can give people reason to attend and listen to what you have to say.

Create Something You Can Market

One of the most coveted things you can have as a mortgage professional is what the pros call a unique selling proposition (USP). This is what will make you different from the thousands of other lenders out there offering their service to the customer. This is what will get your niche; a niche is how you truly make money in the industry. Either way, a USP is the key to success. If you do not have a strong USP, then now is the time to start thinking about one. Of all the other lead generating techniques you will find out there, this one is likely the most effective and the best in value all at the same time.

Find a Partnership Program

As you have seen, your niche is almost as important as your referrals themselves. In addition to establishing yourself in the industry, you should also try to find your own referral partners on the real estate side of things. Good referrals and a good niche go hand in hand.

One way to get the best referrals from the best realtors is to make yourself valuable to them. You can do that through the right referral program, or an effective mortgage lead generation system. The best ones will get you access to the low hanging fruit of the mortgage industry: renters who are buying for the first time. These mortgages offer the least competition when referred and are the easiest to close. Additionally, they are usually qualified because they come from a real estate agent.

Once you have a good USP, you can use it to enhance all the other tips you will get. As you search for leads, make sure your USP is there to help you make each search more effective.
About the Author
Shane Brooks is a hard nosed business man that doesn't take kindly to competition. His hard hitting no nonsense mortgage lead generation system constantly makes waves for his competitors effectively making Shane the competition to beat. Shane doesn't mind stepping on the toes of his competitors or ruffling a a few feathers of the so-called gurus in order to level the playing field.
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