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Nigeria Movie A Welcome Substitute To The 419 Scams

By Frank Mar
Oct 11, 2009
Well, it might be bigoted to typecast a complete country in bad light thanks to the indiscretions of some individuals. Each country has its criminal elements. Fortunately, it isn't all gloom and doom from Nigeria. Nigerian Movies are changing the countries perception globally.

The Nigerian movie industry has helped to bring out the ambitious though often less talked positive business drive of Nigeria. There's more to the country than '419' tricks and the struggle for oil cash at the Niger delta region of the country.

The origins of the Nigerian movie making industry can be traced back to the 1960's round about the time many African countries were obtaining independence. However, the cost of production and access to quality equipment proved to be major impediments at the time. Towards the 1980s, the government of Nigeria formulated and implemented policy that ensured a lot more local content was on air on Nigerian television stations as opposed to American and other foreign television productions. This was a significant step as it encouraged local production to grow.

Many investigators that have studied the Nigerian film industry say that the break through point of the Nigerian movie making industry came with the release of the 1992 hit DVD movie titled 'Living in Bondage' by director Chris Obi Rapu. From here on out, it was uphill as a strong distribution network was developed.

The quantity of films produced every year range between one thousand and two thousand. Nollywood has the additional benefit of entering into an actors' and actresses' market that's not as dear in comparison to the average cost of a top-level actor or actress in Hollywood.

The Nigerian movies have deftly centered issues that are a genuine part of everyday living in Africa. Foreign films, and particularly Yankee ones, that are popular in other bits of the world sometimes can't relate to the lifestyle of the average African. Nigerian movies identified this niche and that way, they have managed to charm audiences across a broad demographic on the continent.

The African market can sometimes prove daunting when it comes to logistics. Poor infrastructure, expensive costs of communication and widespread piracy can easily cripple even the best-planned movie distribution network. Producers of Nigerian movies have mastered how to best use the continent's system to their advantage and reap a tidy profit as a result.
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