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Getting Started with Videocasting
There have always been multiple options for business owners to communicate with their customers. or clients. Videocasting (online video) is the next phase of marketing communication methods. Videocasting is easy and has many applications for small business owners and entrepreneurs. Aside from the initial low-cost purchase of a video camera, which you may already own, there is little expense in producing short digital video clips and adding this feature to your marketing efforts. However, there is a little know-how involved.
Videocasting has some unique advantages for many different types of business owners, like "Main Street" owners. How many times do you get asked the same questions on how to do basic maintenance by your customers? By filming yourself doing small basic maintenance tasks, you can answer these questions one time and provide a fantastic service for current and potential customers and a new reason for potential customers to seek out your site!
There are excellent reasons for service businesses to use video. You can have a conversation with current or future customers, giving them an introduction to who you are and what you do. You also can provide free training videos which builds trust in what you have to offer. Knowing who you are in advance improves the chances that viewers will reach out to you for additional services.
Videocasting isn't expensive. There are excellent video cameras for $150 or less. You may already have decent video recording capabilities on your digital camera. Digitally recorded video clips should be 3 minutes or less. If you are sitting at a desk, use a tripod. If you are recording a process, it may be better to have someone else managing the video camera for you.
Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.
Your video camera will come with basic editing software which is enough. Often no editing is required and your free software will allow you to directly upload videos to YouTube. YouTube has social media features where you can communicate and network with other members and it also allows you free storage of your video. If you don't already have a YouTube account, open one and complete the full profile including a link to your company's site.
When your video is uploaded to YouTube, make it public so people can find it easily. YouTube offers the "share" feature and you can retrieve either the URL link or the code to add the video to your website. Videocasting is an inexpensive but very worthwhile marketing tool that can help you stand out from your competitors!
About the Author With 30+ years consulting experience, Steven Schlagel provides training and coaching for startups, entrepreneurs and small business owners. Check his site for more articles to increase your success!
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