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Using Pay Per Click To Build Your List

Aug 18, 2007
Unfortunately, traditional advertising can either be successful or not. We never know how traditional advertising will work out for building a list until we try it, and that can mean a lot of wasted money on advertising.

What is Pay Per Click Marketing?

PPC advertising will help you get targeted traffic to your list. Pay Per Click are the sponsored advertisements that come up in your search engine results. Yes, those! Each one of those are companies with a PPC advertisement. You can waste money with PPC as well, but it is less likely. You must make sure that the page you send people to from your link will get you the results you desire - such as building your list.

How to Build Your List with PPC Listings -

PPC advertising puts your information and link right in front of those who are searching for what you have to offer them! When you sign up for a PPC advertising program you will first need to have attention grabbing copy, and properly using the keywords necessary to get in front of those who will be interested in your list.

How to Use Google Adwords -

You can easily sign up for any program. Google Adwords offers a PPC Program On Google your ad will appear on the right of the search results. You have probably seen them there before, or maybe even clicked on them. Your ad for Google PPC will appear on the right side when someone searches a word or phrase that is relevant to your advertisement.

How to Use Yahoo PPC Click -

Yahoo's Search Engine Marketing (PPC) will show your ad on the top or on the right side of the search engine results when someone searches for something relevant to your ad. With Yahoo Search Engine Marketing you could completely customize your ad campaign with their PPC program with their tools and features, as well as either advertising to local areas or anyone on the Internet.

How to Use MSN -

You can find MSN's program at the Microsoft Ad Center. You will have much of the same things as Yahoo's Search Engine Marketing and Google Adwords where your ad will appear on the search engine results when someone searching for something relevant to your keywords.

Pay Per Click (or search engine marketing) can be very effective for building your list. It is affordable and will work within your budget. The best part about it is that you can track your marketing campaign and see what is working and what is not. You can refine your keywords and copy further to get more results.

Use PPC advertising to build your list by sending relevant searchers to a page on your website that offers those who click on your link a way to subscribe to your list with attention grabbing sales copy and very good reasons to sign up for your list.
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