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Online Marketing: Show Customers Your Expertise

Aug 18, 2007
In today's business world, large companies have the marketing advantage in almost every way. In general, their advertising budgets are large, so they can afford to spend big bucks on both traditional and new marketing techniques. Plus, because search engines tend to favor larger companies in their search results, these companies get priceless free advertising.

It doesn't have to be this way, though. If you are a small business owner, and if you're trying to learn how to market your services, it's not necessary to use the same marketing techniques as the larger companies. Indeed, it's hopeless to try to market on the same level as them. Fortunately, there are alternatives.

Today, many small business owners are finding article marketing to be the solution. The article marketing formula is simple: First, you generate original content for publication on the Web. Then, you submit your content to an article marketing service. After that, they can help you polish your content, to maximize its chances of being published. Finally, the services makes your content available to Web publishers all over the Internet. Once your articles have been published, readers will find our Web site through a link in your "About the Author" box. Best of all, the more people click your link, the higher your Web site will rise in search engine results.

When you are writing your content, it's important not to sound as if you're advertising. In fact, it's best not to mention the name of your company at all. Instead, your goal should be to earn your customers trust and respect by showing your expertise in your field. After all, your passion and knowledge is what made you start your business. Now that your business is up and running, why let your expertise go to waste?

The key is to channel your knowledge into quality content. This is easier than it may sound. If you have thoughts, opinions, and ideas about your field, then chances are that you only need to sit down and begin typing, and the articles will all but write themselves. Is there something that you feel particularly passionate about in your field? Is there an issue relating to your service that, you feel, your customers need to know more about? If so, use your expertise. Tell them what they need to know. Through article marketing, you can fill information gaps all over the Internet.

The benefit to your business is huge. Today, with so many people spending so much time on the Internet, quality content is a hot commodity. Further, there is nothing that people respect more than genuine expertise. If you can show your customers that your knowledge is, indeed, superior to that of the larger companies, then you will gain a huge advantage.

Once you have begun to write your content, the next step is to find an article marketing service. There are many such services available, so it's best to consider several of them before setting on one. Quality article marketing services are run by marketing experts, who can actively help you to improve your articles and maximize your exposure to the Web publishing world.

Also, pay close attention to your "About the Author" box. This is where potential customers will be able to learn a little more about who you are and what you do. After you've worked so hard to make your articles interesting and informative, you don't want to drive people away with your "About the Author" box. Make it clear, brief, and friendly.

Showing potential customers your superior expertise is the best way to earn new business. You don't even need to spend a lot of money on traditional advertising techniques. Leave that to the big companies. Meanwhile, you will be quietly earning a steady stream of new, long-term customers.
About the Author
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer.
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