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Article Marketing: It's About Quality Content

Aug 18, 2007
If you haven't heard of article marketing, then you're missing out on one of the best new ways to market your small business. Basically, Web-based article marketing services help you to write and polish your own original Web content, then they work to distribute your original content to publishers throughout the Internet. After that, potential customers who find your content interesting and informative are lead to your Web site through an "About the Author" box, which is attached to each of your articles. As a result of the increased number of clicks to your Web site, your business will soon be moving up in search engine results.

Those are the basics of article marketing ; in short, you submit an article to an article marketing service, and wait for customers to come to you. But for a small business owner who is new to generating Web content, the process might not be as easy as it sounds. After all, most small business owners have been too busy running their companies to work on their writing abilities. Not all of us are lucky enough to have the leisure time to sit tapping away at computers for hours. However, if you've been wondering how to market your small business, it's time to start seriously developing your writing skills.

Before you begin writing your content, the first thing you should do is make a list of topics to write about. These should be issues and ideas in your field. Try looking at Web sites that publish content relating to the service your business provides. Are there gaps in the content on these sites? Do you see any articles that you disagree with? If so, start with those topics. Also, simply think about issues and ideas that your customers should be more educated about.

Once you have your list of topics, begin writing. If you look closely at Web articles, you will see that most of them follow a pretty standard formula. First, there is an introduction, which grabs the reader's attention and introduces the general argument and ideas that the article will elaborate upon. The introduction is essential, as most readers decide whether they will continue reading an article based upon the first paragraph.

After the introduction, one of the best approaches is to elaborate upon your general argument in a point-by-point structure. If it helps, you can make an outline ahead of time, listing each of the major points that support the idea your article wants to convey. Devote a paragraph to each of these points. It may help to think of your article as a journey for the reader. There is a starting point, then various things happen along the way, and finally, the reader ends up in a different place from where she began.

During the middle section of the article, it's important for all of your points to be as clear and concise as possible. Remember, you don't want your articles to go over 750 or so words. That is approximately the maximum attention span of most Web readers.

When all of your points have been touched upon, and all of your major arguments have been made, it's time to write your conclusion. Your conclusion can do a number of things, but most importantly, you must not leave your readers hanging. Whether it's an article, a novel, or a movie, people don't like to be left with a sense of inconclusiveness. Even if you do nothing more than restate your original argument in different words, you have to leave the reader feeling satisfied.

Remember, the most important thing is to teach your reader something new. Today's consumers respect nothing more than informative content. If your article does the job, customers will soon be streaming in to your site. Of course, before that can happen, you must find an article marketing service, many of which are available through all the major search engines. These services can help you polish your articles, and then they will distribute them to content publishers. It's all very simple, in the end; write, submit, and increase your business.
About the Author
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer.
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