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Six Steps to Stellar Copy Writing
What the hell is creative copywriting?
In thirteen words, let me explain what copywriting really is. Quite simply, it’s the capability to write words that makes folks want to give you money.
There are many atypical kinds of copywriting. You could be writing copy on your blog, in ads and a whole slew of other places. When people first get started writing, I feel that they go after the big traffic without realizing the battle that sits there. They try being someone other than who they are- to attract the people that they want to be. Throw that one around your brain for a bit.
You want to be comfortable with whom you are attracting. I can relate to that as when I first got started online and was trying to make a living doing it, I felt that I had to be someone I was not. Ever hear the term “fake it until you make it?” That was me. Did it work and did I attract the folks that I wanted? Nope. People see right through things.
I was uncomfortable with the audience I was trying to attract to me. Therefore it came through in my writing.
Your audience wants you to understand them. You have to appease them. They want to know that they mean something to you. This is where the creative copywriter factory his magic. He starts right where someone is at and sits where they want to be. Then, you build a bridge that brings your prospect to their sweet spot.
Ok. So before we can even get to that point, you need to learn how to get someones attention. These are some of the closest guarded secrets to the creative copywriter so listen up!
Here are 6 ways to get your prospects attention.
1. Lead with their problem - Stay away from the word and letter “I”. Your writing should not be about you. You want to know the problems of your target market. What's their pain point. You want to talk about that pain in your copywriting. Let your audience know that you feel it.
2. Question Their Beliefs - When I think about questioning beliefs I think of reading the “Enquirer”. You want to make people think and rattle them a little.
3. Be Entertaining - It is said that if you cant capture someones attention within the first sentence of your copywriting, you have lost them and it’s not very likely that your prospect will read on. Throw some humor into your writing and make someone laugh a little. Fun copy goes a long way.
4. Be Enlightening - A creative copywriter will distribute a revelation in his writing. This, like nothing else will engage your prospect.
5. Be intriguing - Pulling on someones curiosity in your copy pulls them nearerto you. everybody wants to know more. Curiousity killed the cat but wont kill your copy.
6. Be Contraversial- Why do you think the Enquirer magazine is so popular? People love controversy and if you can feed them creative controversial copy, you’ll have them hooked. Stay away from the plain old that everyone else does in their copywriting.
The creative copywriter is constantly improving and testing his copy. It’s an ongoing educational progression that never ends. Even the paramount of the best of copywriters like Frank Kern or Joe Vitale are constantly working on themselves and their skill set.
In finishing I figured I would share with you some fantastic Copy Writing Resources
* The Adweek - By Joe Sugarman
* Hypnotic Writing - By Joe Vitalie
* The Copywriters Handbook - By Robert Blye
* The Robert Collier Letter Book - Umm Guess Who?
* The Agora Swipefile - Find this one online, it’s out there - By Robert Collier
Yours in Creative Copy,
Josh Boxer
About the Author To Learn More about the Creative Copywriter, Visit Josh Boxer's personal Blog. To Partner with Josh Boxer in a business that is changing lives in one of the worst economies of our time, visit Internet Wealth Pros
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