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Use Google AdWords To Test Your Product And Research Your Market!
Although the most popular and successful entrepreneurs are said to have the 'special touch' that can predict a product's success, they're more often than not wired up to hard data when making major decisions. Whether this is your 1st time, your 5th time, or your 50th, knowing what the market will do is not something that you can tell by intuition. Remember, one of the most stressful and hard times any entrepreneur faces is when they are about to launch a new product. In the past, beta testers and focus groups were hired by internet marketers and entrepreneurs to test new products and markets; now it's possible to use the enormous Google search traffic as an effective replacement for traditional market testing.
Setting up a series of ads that will test the major factors of your product, including price, name, and the description. This will provide you the results you need to move forward. By running an AdWords campaign specifically targeted to your market, you can gain exceptional insights on the performance of your product, what the consumer is searching for and last but not least the price points they are looking for. Whether you're looking to sell 15 copies or 500, the information that an AdWords campaign provides you is priceless.
Here's a simple example, using an eBook as a demo product, if you need some guidelines:
To market an eBook that you've written yourself, with five potential product names, 10 potential product descriptions, and no idea of the price, its important to gather as much information as quickly and cheaply as possible.
First, run five different Google AdWords campaigns, using the book's potential titles in the ad text or headline. Everything else on the ads needs to stay the same, and don't mention price or approximate costs. See which one performs the best, and then get rid of the others.
Find out which product description works the best for your audience by running your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Lose whatever doesn't work well.
Now determine your price point. Run the same tests again, but with ten different prices, to see which one continually leads to most people to both click on your advertisement and read through your product description and sales copy. Create a form to place at the end of the page to collect the names and email addresses for your potential customers.
By utilizing this simple strategy, not only have you determined the best name, description, and price for your online product, you have given yourself the opportunity to market to people directly once you launch your product. Running AdWords campaigns are certainly more cost effective than the traditional methods of gathering information and now you have established a marketing database and obtained the name and email addresses to your market. Not bad for a little AdWords spending.
About the Author To find out more about PPC advertising, get your free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.
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