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Email Marketing Makeover - How Not To Look Like Spam And You!
This articles will cover the basics of an email marketing makeover - how not to look like spam, and therefore get your emails delivered to the intended recipients.
The first thing you have to keep in mind when resorting to email marketing is one word: content. If anyone receives an email filled with spelling mistakes and grammatical errors he would not get the impression this is from a professional company. If anyone receives an email that repeats the same words over and over, e. G. "you absolutely have to buy this", the word SPAM will immediately enter his mind. And if anyone receives an email filled with content he is not even remotely interested in, he is going to delete that very quickly.
That brings us to targeting. Never buy a mailing list off the Internet with millions of "targeted" email addresses. They sell the same list to thousands of people, and the poor guy whose email addresses ended up on that list will receive hundreds of emails a day which can only be described as SPAM. Since the emails will most likely be of no interest to the recipients, they will simply be deleted without being read.
Your emailing list must be subscription based. You cannot sell your product to someone who is, a) not interested at all, b) someone who won't use your product in his area. You should not sell ice to an Eskimo so to speak. What good will it bring you if you send out emails to your competitors or suppliers. No you want your emails to be targeted for the sole purpose of making the audience buy from you.
By going that route your recipients would a) be interested in the product because they saw what you have to offer on your website and b) they are interested in receiving your news.
Here are some more tips on how to avoid your emails looking like SPAM:
Under no circumstance must you take on the persona of another person or company. This is deemed false advertising and is punishable by law. Nothing spells disaster like you wanting to sell your ice cream and saying you are from Microsoft. Start marketing your website to try and get visitors coming back on a regular basis. Once you have built up a reputable name for yourself in the industry, then only start asking people to sign-up to receive your emails. If they do, then they are a targeted audience who want to receive information from you.
Secondly, do not distribute your emails anonymously. Do not use the recipient's email address in the email's "from" field. They will suspect you immediately and will not want to read what you have to say. It is also imperative that you have a visible "unsubscribe" link or button in your email. Avoid having your unsubscribe link go to another page where you also try to sell them something, your visitor will feel trapped and angry. This translates into you loosing your visitor forever.
You are now ready for an email marketing makeover - how not to look like spam should be your main concern.
About the Author Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon. You can also find detailed DreamHost review there.
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