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Branding Agency Benefits

Aug 18, 2007
Are you tired of Ad agencies and graphic design firms taking your money with little to no return or long term affects? Have you considered hiring a real branding agency. A true branding company will provide a lot more than a traditional ad agency or graphic design firm for sure.

Let us talk about what a branding agency can do and the long term results you could receive from them. First off a real branding firm will evaluate not only your external branding and marketing efforts but also your internal efforts. You will not find that with an ad agency or graphic design firm. Internal branding is as important if not more important.

Internal brand building can be done in many different ways. The first thing you should consider is interviewing your employees. This is where an outside company can really help. If you select to use an outside branding agency they will be able to get honest, real answers to the questions that are posed to them. This will be a big help to your company moving forward with your marketing efforts.

Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity? Do they provide good customer service? Do they know what your brand promise is or your value proposition? If they do not then as a company you need to do serious work.

Start with explaining to your employees what your brand identity is and your positioning. If Volvo equals safety what do you equal? Once you have decided on that put together a plan to communicate to your employees. Some of the tactics you may want to consider are and internal newsletter, employee appreciation programs, Awards, box lunch and lunches brought in. A customer service plan of action will be high on your list.

A branding company will help you in your efforts to shape up your internal strategy. This will not be an easy task but one of the most important strategies you put in to place. It will get everyone steering the ship in the right direction. Once this is accomplished then you can consider your external marketing and advertising efforts.

So in conclusion hiring a branding agency could be the best investment you could ever make. They can help with your internal efforts as well as your external efforts. Certainly you will be moving forward in the right direction and making the right moves.
About the Author
Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading branding agency. and market research firm located in Boston, Massachusetts. As a branding company we specialize in strategy and creative.
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