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The Use Of Newsletters In Modern Communications
The number of 'printed on paper' (or hard-copy, as the jargon goes) newsletters has been subjected to a huge growth trend during the last few years; in some cases as much as ten times the previous figure. This has been caused by significantly increased numbers of people who now own personal computers. The same story is being reported in Canada, Europe, Australia and elsewhere.
The fact is that newsletters, which need little in the way of extra skills other than those that most people who have a computer of their own and a desktop printer already have, can be published remarkably easily. Newsletters produced at home make a substantial contribution to the numbers of new publications on the market even though the quality of some may place them at the bottom end of the scale.
It does not require a lot of effort to produce an electronic newsletter compared to that required for a hard copy one. The costs are insignificant too and the finished product is ready for distribution immediately without the need for further preparation, processing or, of course, printing. That is why the growth figures for e-newsletters are so much more impressive even than printed newsletters.
E-newsletters, or ezines as they are more commonly called nowadays, are more popular than ever because they are produced electronically and distributed over computer networks, including of course, the ubiquitous Internet. The rise of these types of newsletters is nothing short of phenomenal. Every subject is covered and every conceivable group that can be thought of has become a recipient. In fact, they became established as the major form of communication for special interest groups during the first decade of the Internet.
The perception that the electronic format is not to be trusted is a hard one to dispel. People are still more used to the feeling of permanence that they get from paper newsletters compared to the fly-by-night reputation of some ezines. Also, there are many who have always readily believed what they read in print but who have a totally different perception of what they read online.
Over time, the continuing rise in numbers of Internet users will eventually mean that almost all newsletters are produced and distributed electronically. Currently though, if the readers of a newsletter, or a majority of them, do not have access to a computer, they will still prefer to receive a paper copy of their newsletter. The eventual adoption of electronically produced newsletters for everyone will be determined by the number of people who have easy and cheap Internet access.
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