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Products Or People - The Social Factor In Blogging
The unbelievable popularity of blogging can clearly be seen from the fact that twenty out of the top one hundred most popular websites on the web are blogs, and that more than twelve million Americans are regular blog writers. The social factor in blogging is sadly overlooked by many blog writers.
Another interesting piece of information is that the average blogger spends more than 23 hours on the web during a period of 7 days.
If we venture into the world of blogging and visit a couple of well known blogs, what we will find is that the web has changed dramatically over the past ten years. A website is no longer a one way medium where huge corporates dispense information to information-hungry consumers. It has now turned into a fully interactive multi-way communication device where readers respond to what blog owners write, and other readers respond to that in turn. Soon a lively discussion develops, often moving into an unexpected direction.
The term "social media" has become part of our everyday vocabulary. People meeting people to discuss the movies they liked, or hated, the books they loved, and the products and services which they would like to recommend or were unhappy with.
Looking at it in a different way, it is simply the Internet that is starting to come off age. The web is changing to accommodate us, not the other way round. In a certain sense social media have become what the campfire have been for thousands of years: a place where we meet after work to discuss the things affecting our lives. A place where we court members of the opposite sex, and where we seek solace when life bruises us.
Blogs now function as meeting places where people who share a common interest get together and have a conversation about that subject. Like any host, the blog owner could try to steer the conversation into a certain direction, but that might prove to be harder than he/she anticipated.
If your company or small business website is therefore still an old fashioned catalog style listing of products, without any human element, you should seriously think about adding a blog to your site.
The reasons are plentiful. If you have been in a certain line of business for a long time, you are sure to have knowledge and skills that many people will find valuable. You can become known as an expert in your field, bringing people back to your website to read more, and telling their friends about you.
Let us look at an example: Let's say you are the owner of a furniture removal company. As such you know all the tricks of the trade. All the scams. If you should start sharing that knowledge on a blog connected to your website, you should soon find people commenting on what you wrote. Asking questions. Sharing stories. In the process you can become known as an expert in your line of business, someone to look up to. Someone to seriously consider next time you need a furniture removal company...
It is thus difficult to overestimate the importance of a well-written blog in exploiting the social factor in blogging to the long term advantage of your business.
About the Author Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. Use the DreamHost coupon to get a discount at DreamHost sign up.
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