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The Advantages Of An ATM At Your Business

By Stephen Daniels
Oct 31, 2009
Automated Teller Machines (ATM) are ubiquitous right? Incorrect. When you require one, you regularly can't find one. Worst of all, when a customer needs one you need to send them away, right? Still wrong. ATMs aren't everywhere but one can be installed at your place of business. Among all the rewards of having an ATM at your business, the best is that you'll never have to send a customer down the road, around the bend or worst of all, to a competitor ever again. Why risk that you'll lose a customer when you can actually give that customer a convenient place to get cash that will pay you a commission in the process?

You don't take credit cards? Get an ATM installed. What could be better? You receive full price for your product, your customer has a way to get cash and you make money on that patron twice instead of paying a credit card processing fee or losing the customer completely.

Short on space? Not a problem. ATMs are smaller than ever and can practically fit into the palm of your hand. Okay, that's an overstatement, but stand alone floor models take up very little space and table top models allow you to put an ATM nearly anywhere. If you have the space you can opt for a conventional through the wall model. All machines are safe and secure and include a level of sophistication to your business that you didn't realize you were missing.

Some brand names to consider are Hyosung, Tranax, Tidel, Triton, and WRG, but the critical choice is not for the brand, but the installer.

Strategy: first, if you possess a relationship with a credit card processor already, give your sales person a call and find out if they can arrange the installation for you. If they say yes, tell them that you need to get a quote for purposes of comparison. Armed with that quote you can shop around. If you don't take credit cards now, start with your bank or talk to other ATM site owners and call other processing companies. Check out the card acceptance networks. Find out who charges what for a transaction and make certain you inquire what your costs will be. Is there a service contract? Will you be required to pay an armored car company to fill up the machine? What happens when the machine breaks down or runs out of cash? Who will own the equipment? Is there a leasing cost? Are there any fees for which you will be responsible? What happens if the machine breaks down and gives out money or doesn't give out the money? Is there an insurance policy that you or someone else has be responsible for?

Remember, don't sign any agreements unless you comprehend all of the fine print. Hire an attorney, if necessary to negotiate the deal for you or at the very least to interpret the legalese in the agreement. Whatever you decide, remember that you are building a new revenue stream that will enhance your bottom line and among all of the advantages of having an ATM at your establishment, your customer's satisfaction is number one.
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