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Submit to Paid Directories for Free

Aug 17, 2007
Without a doubt, one of the best seo techniques for any website is to list the website in a popular online directory. If the directory is viewed as highly "trusted" by the search engines, then a link to your website will confer some of that trust on your website. In simplest terms, the more high value links you have from web directories, the greater value your site will be perceived to have. These high PageRank (PR) links increase the PR of your site in return.

If you are new to internet marketing, you may wonder what one of the simplest, quickest ways is to get your site into a high position in the search engine results. The answer is to get as many one-way backlinks from high PR websites that are related in content to your own website. The easiest way to do this is to find a good list of directories, and submit to the ones that have a high PR and that Google seems to value.

You can submit to both free and paid website directories. Most of the directories with PR5 or better are paid directories. If they do accept free submissions, you may have to wait a year or more for your submission to be reviewed. Paid directories usually have a time frame that they guarantee to review your submission (usually less than a week). Submission to paid directories ranges from $3 to $199 for a lifetime listing.

Other paid directories have monthly or yearly submission fees. In addition, featured placement of your listing costs more. Submitting to paid directories is a great way to promote your website and improve your ranking in the search engine results. Don't let the submission prices scare you. There is a way to submit to paid directories for free.

There are literally hundreds of new website directories coming online everyday. Many of the site owners offer free or discount submission for a limited time. This allows them to promote their site, increase traffic, and start adding links into their directory categories. You can seize this opportunity to get free placement into a directory that may be very valuable in the future.

You may first be tempted to pass when you see that the directory doesn't yet have a Google PageRank (the toolbar PR is grey). This is simply because the website is new and hasn't earned a PageRank yet. Google typically updates their toolbar PR every three months. So the new directory may have a PR3 or PR4 in just a few months time. Many experienced directory owners aggressively promote their new sites so that they have a high PR and can command higher submission fees.

How can you find these new directories accepting free submissions? Join a webmasters forum. Find a forum that has a lot of members and active threads involving web directories or directory promotion. The Digital Point forum, for example, has at least 20 - 30 free submission invitations each week for new directories. If you join two or three forums like this, you could submit your website to as many as 50 new directories a week, without spending a single marketing dollar.

What you save in submission fees, you trade in on time. Submitting to an established paid directory with PR7 will cost seventy dollars or more. If the page your site is listed on has a PR5, then maybe you can increase your site's PR to PR3. So if you want to increase your website's importance to PR5, then you will need many links from PR6 and PR7 pages which could cost two or three thousand dollars.

Submitting to new directories with PR0 won't increase your own PR until the PR of these directories pages has increased. If the directory owners work hard to promote their sites, they may receive a PR5 after two Google updates (about six months). This is a sensible approach to seo for those who don't have the thousands of dollars in their marketing budgets. Just keep submitting to directories every few days, and the quantity and quality of the links you get will greatly benefit your own site.
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