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Direct Network Marketing - How to Coach Your Downline
Anyone in direct network marketing knows that in order to be successful you have to be very good at recruiting and building a productive downline. In most cases if you rely on just the marketing training that most network marketing companies provide, you will find them to usually be inadequate.
Experience in this business has shown that you have to quickly dispel the idea that someone doesn't have to do anything to make money. Unfortunately there are too many companies out there whose recruiting message is based on the idea that building the business is easy or they will do everything for them. If someone joins your opportunity, be honest with them upfront. To be successful is going to require some effort. Hopefully this will help to quickly weed out the laggards so you don't waste your time and theirs.
The other thing you must do is provide your own step by step training program based on what you have found that works for the type of business you are promoting. Now that doesn't mean you should completely ignore all company provided training. Pick and choose the pieces you have found to work the best and add it to your approach. This step by step plan will go much farther in helping to "duplicate" your methods in your downline.
Here's what I have done for my downline in the past. I've built a step by step program for them to follow. I've found that you have to have a web presence for any kind of success in direct network marketing today. So I laid out a detail approach of how to get a website up and running. This included how to register a domain name, how to find a good hosting service, what tools to use to build the content itself (e.g. how to install Wordpress) and how to build meaningful content based on keyword research.
With a website in hand, I began to teach them how to generate traffic. I showed them what they needed to do to start building their own list of followers. I spent time explaining to them why having a list was so important and how to brand themselves so they would become known and trusted. Email marketing is the lifeblood of direct sales. I gave them an approach for promoting the business opportunity using email marketing.
I showed them how to become an affiliate marketer to provide them multiple streams of income independent of the business opportunity. We explained how their list that they were building would become their most valuable asset.
Now most people would say this effort took a lot of work and they would be right. This was all put together in a course-like series of email instructions delivered through an autoresponder on a regular schedule. Questions were answered promptly by email. Additional material was available on my website. In the end, the hand holding paid off and everybody's business was better off for it. Look at what has made you successful. Build a step by step approach and train your team. You won't find a better investment of your time.
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