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The Niche Market Scam
The term Niche marketing is bandied about by online marketers like it's the cure for all ills. You can't turn around in one of those heavily trafficked internet seminars where thousands meet to "find the cure" without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
So, for the newbies amongst us, what is niche marketing? Can we eat it, buy it, use it up or make the ecology green with it?
Perhaps its best explained by first discussing what it's not. Niche marketing is not marketing to a mysterious marketing segment called niche, nor is there a product called niche that a huge underground swell of people are clamoring over insurmountable walls to get. Nor, is there usually a department within any major corporation that has a position open in their niche marketing department. So don't call Human Resources at your local City Council and ask for a position in their niche marketing department. Sorry, just had to get that one out of the way, lol.
So Let's Look at An Example
Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.
Marketing to those that buy - Basketball shoes. Niche or not? Not - Michael Jordan running shoes. Niche or not. Not (What did that surprise you?) - Michael Jordan High-Top running shoes. Niche or not? Feeling the sun yet ? - Michael Jordan HighTops signed by the great one himself . Niche or no Niche? Jackpot !
Congratulations on accurately identifying a niche market area. And it really was a niche, not that broad definition or a marketplace need that we may have had in mind earlier. So, like most others, we could use some extra cash, whats the next move? Do we buy inventory now before the rush?
Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don't do it. Our research hasn't even begun yet.
The prior example was just that. An example of the narrowing market segment that a niche market might end up in. That wasn't even the process used to find a niche market so please don't jump on that one. Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.
So, did I just give you a really bad Niche Market example?
So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product -- in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or KeyWordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
A specialty software tool will use those numbers and up to two dozen or more variables, including rating scores on competition based not only on whether the key words show up in the sites ( which is not necessarily competitive ) but also whether the keywords are in the url, the domain or titles. The same tool might also check for commercial or non-commercial articles for article publishing as well as opening clickbank for affiliate products and opening up other affiliate product searches to verify that there are related affiliate products. And this might be 1/10th of what a commercial niche tool based product might do for you.
Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Watch the videos and see what I mean.
One last thing about niche keyword research. There is something called commercial intent. Microsoft has an online program that enables one to determine to some degree whether a searched for phrase has stronger commercial intent than research behind it.
About the Author Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling network marketing success
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