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Wedding Planners Need Four Traits To Be Successful

By Tonya Shadoan
Nov 2, 2009
Do you dream of becoming a high-profile wedding planner, but have no idea how to start your successful path? The majority of people want to be a wedding planner after they coordinated their own or a friends wedding. They realized they had flair and a passion for helping other's make their "Big Day" dreams come true. You love the tiny details and executing the magnificent experience. Read on if you want to learn what it takes to have a career planning weddings.

I remember what it's was like taking a leap of faith and opening my own wedding planner business in 2001. I had that exact same desire. My name is Tonya Shadoan and after eight years of planning weddings as the President of Circle City Planners, my team and I have coordinated over 200 events from beginning to end. Can you imagine having 10-15 weddings running through your head? The demand to create a different theme and experience for each client is always the number one priority. Do you have the skills to become an elite wedding planner, too?

I want to tell you the truth-you don't need to pay thousands of dollars to get "certified" to be an elite wedding planner. The sites that guarantee they can make you a wedding planner by giving you a stack of reading material are mistaken. Don't get me wrong, it does take training to be able to plan a wedding the right way. However, it takes more than a slip of paper to help you become a sought after wedding planner.

There are four main character traits you must have or obtain to be an elite wedding planner.

Wedding Planner Traits

Image: No matter how shallow it sounds, it's the hard truth. We all judge someone by their looks. You've heard the saying "first impressions are everything" Brides do the same thing when they are considering you to take over planning the biggest day of their lives. The wedding planner brings a strong image to most. Do you match this image? Are there things you can improve so you can be the ideal fairy godmother (or sister!)?

Professionalism:

This is where you gain the respect of your peers and your clients. Keeping a calm demeanor and professional image at all times is very important to your reputation. I'm not just talking about during the event; I'm talking about all the time. When you are at the grocery store interacting with the clerk, holding a conference with your child's teacher, or even spending the evening out with your friends; you must be calm, cool and collected. People take note when someone is professional and they clearly remember those who are not! You never know where you might get your next client, so you must develop the ability to "look the part" 24/7.

Organized:

This is one of the most important aspects of a wedding planner. If you have so many weddings in your head, it is of the utmost important to have a system for staying organized and use it. Every bride deserves to be special; every bride wants to be reassured that she is in good hands. It's up to you to make her feel that way. This can not be achieved if you are unorganized. The stress of trying to remember the clients' little details you hasty scratched on a napkin will leave you and your client stressed. You will constantly be fighting an uphill battle with yourself and your clients if you don't implement a system and stick to it. Developing an iron clad system takes time and dedication but your clients will thank you and you will thank yourself in the long run.

Passionate:

Quite simply-I love my job! I'm in the business of creating fun, entertaining life-changing events. It's true that I can take off at a moments notice or going shopping in the middle of the day, but I CHOOSE to further my business every chance I get. I attend several events, on- and offline, to help me meet people that may be great business partners or future clients. I work every Saturday because there is a wedding or I need to catch up on some administrative duties. Circle City Planners is like my baby, the more she grows, the more she needs. To be a successful business owner, you must have passion, commitment and shear dedication to build the business and to sustain it.

So I have given you the four basic skills all wedding planners need to possess. Now is the time for you to do some character analysis. Do you have these traits naturally or will you need to develop them while learning the wedding planner industry?
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