|
|
Surviving As A Public Speaker, Now That Public Speaking Is Dead
In a report I just published, I discussed my view of the last 2 years of the public speaking business. The report is called "Public Speaking (*as you know it) Is Dead!"
If you would like a free copy of the report, you'll find a link to it in the resource box at the end of this article
While this view is strictly my opinion, it is supported by the facts and is now being validated by speakers in high places.
I recently received a comment from well-known speaker and author, Jim Cathart, CPAE and Past President of the National Speakers Association, who said this: "Scott Dennison has nailed it. The problem in our business is that it's not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It's time to go where the buying is happening."
So what is all of the buzz about? And if the public speaking business is dead, how can you survive as a speaker? Here are three easy steps you take take to ensure a bright future.
1) Understand that the new rules apply to every speaker. We're no longer living in a world when speakers could just present their message, collect a high fee and go home. Since the meetings that require a speaker have been reduced, we all need to have a different approach.
What this means is that you need to think like a publisher or content provider. You're not just a speaker anymore. The audiences who once attended your speeches are still hungry for information on your area of expertise and want to gain access to your knowledge. They are seeking content and the new rules state you must give it to them.
2) Understand what your audience members loved about your information, seek out those who are passionate about your topic and build relationships with them.
With the power of the Internet, your audience does not consist only of those who could or would travel to the meeting where you were speaking, but to individuals all over the world. If you can fill a need in someone's life with your information (content), it does not matter where they live provided they are connected to the world wide web.
Provide content for your users in multi-media formats for them to consume. When you offer your information in video, audio and text based formats you meet the needs of everyone and do it in a way that allows them access in the learning style which they most prefer.
It's become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.
Forget about thinking that tens of thousands of fans are needed for speakers to make an outstanding living. These days if you have just 1000 people who you've built a strong relationships with, and who want to learn from you, that they invest only $100 per month, you'll immediately decide that THERE IS life after the old model of public speaking has died.
|
 |
Please Rate: |
|
Rating: |
 Processing ... |
(Average: Not rated) |
| Views: | 20 | |
|
| More Articles from Internet Marketing | | |
| Top Articles in Internet Marketing | | |
|
