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Creating a Lead Capture Page
Lead Capture Page Creation is an absolute must for anyone looking to sell a product or service online. Sometimes known as a 'squeeze page' they offer a very simple way to capture important information about your visitors, who hopefully will become a future customer.
Creating the perfect page is not always that simple. Having an eye grabbing headline is essential to any successful page. It needs to grab their attention and make them want to read more. For example have a look at the following headlines; Make Ten Thousand Dollars While You Are Asleep. Or, Lose Weight While You Are Asleep. Both of these examples would get me a little curious and make me want to read more.
Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.
Then you must give them a 'sneak preview' of what they will get if they buy your product or 'opt-in' to find out more information. The preview should include a little of the information you want to sell them, just not so much that they don't feel like they need to buy it. You may want to include a few questions that they can get the answer to - if they opt-in. For example, "What are the secrets that millionaires don't want you to know?' Or, 'What is the one food that will melt your fat fast?' These types of questions give the viewer information on what they will get without actually giving away any answers.
Call to Action. This is the most important part of the whole page. You have to tell the viewer what you want them to do. A lot of people get this part completely wrong and ruin a lot of hard work they have done on the rest of the page. Be wary of asking for too much info as this can sometimes put people off.
First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.
If you are unfamiliar with creating this type of page I would highly recommend getting a professional to help create it for you until you have more experience. At the very least have a look around at some very good selling pages and try to understand the different parts of the page.
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