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Does Social Networking Help Recruiters In Hiring Talented Poeple?

By Amit Bhagria
Nov 5, 2009
Do you think that the organizations have to wait for sometime before judging the real worth of social media? Social networking is helping recruiters to find the best people from the market. So do you suggest on replacing social networking to other recruitment tools which are been used in the industry?

One of the best and better ways to find and recruit talent for an organization is via the social media route. However, many people and recruiters still believe the fact that its worth is still not explored to a larger extent.

Only very few recruiters have been successful using social media to hire the best talent for an organization. Hence its overall benefits and success rate needs to be judged and figured out by the organizations and recruiters as well. I have seen many recruiters praising the method of social networking as one of the most remarkable solutions in comparison to the older conventional tools available in the industry today.

On the social circuit people work or interact with different mindsets. Let us see how these affects the social networking arena.

What does the recruiter or hiring person thinks:

The hiring consultant is confident that as soon as he joins any social media site he is definitely going to get an access to an immense pool of talented professionals. On the various communities or specific networking groups he is confident to find people related to his industry or market. To check whether this statement is true we have to analyze what people want or think when they interact with one another on the social arena.

Thought that goes in people's mind when they join social networking websites:

People look forward to stay in touch and connect with their friends. Most of the people interact through various social mediums to build strong and long term connections with their offline friends. They also look forward in gaining value by sharing information and their networks with others. Most of the individuals talk about their personal lives and very few indulge in career related activities or sharing their future aspirations with others. There are various dedicated sites on developing great career prospects however for our current discussion, I would like to keep them out of it.

The usage behavior here suggests us that:

The size of an individual's network is very small if we compare it to the total connections strength.

Men responses are less if we compare it to any women. Six or more will be an average number of people with whom a female will be interacting while a man would manage to handle four at any point in time. The mixing of people with common background or profession is seen less as major talk revolves around sharing personal details and achievements. You are also not able to judge where that individual is working or what are his qualifications as people tend to avoid mentioning such details on their social networking profile. You are also not sure whether he has been successful in his profession or what his current employment status is till date.

The study above influences our decision and challenges us to revisit and analyze whether it is beneficial to judge people on the various so called social networking sites. Much deeper study is required before declaring this tool to be complete in all aspects.

Aspects of Social Medium which needs to be disclosed:

Hardly have we come across people chatting on how they will like their career to be or what competencies they need to build upon for future growth. Location details can be found but beyond this you really have to work hard to take out information. The only way left is to scrutinize and shortlist people on the basis of the information which is available. The consultant at times rejects people as they are not smart or are more fun lovers as perceived from their personal photographs attached to their profiles. This may lead to rejecting worthy guys and which is not appropriately justified.

What are the steps to search for right information about the candidates?

Based on the information available online, we shortlist few people who might fit into our criteria. Now how do you check whether the details are true and real. May be you can look through LinkedIn etc where that person probably have uploaded his resume otherwise it is certainly very difficult to judge at this point in time.

Recruiters need to really work hard on totally relying on social media to be the best solution for sourcing and recruitment for organizations. There has to be a certain change in the information shared at these sites which can be utilized by potential organizations or recruters for their benefit.
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