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Buying MLM genealogy leads is perhaps the stupidest thing you could do with your money, here's why:
The two most essential things to have in place when you are building your MLM business is enough leads to keep your growth going and having a system that can automatically present your business opportunity.
Out of the several thousand possible lead creation techniques, one of the most popular things to do is to purchase a list of genealogy leads online. It is my intent to briefly discuss the ethical question of MLM genealogy lists as well as to speak of the positives and negatives of doing this sort of thing.
Before we get into too much detail, though, we're going to spend just a minute discussing what a Network Marketing genealogy lead is. Essentially, many MLM companies will sell their lists of team members after they go out of business to whoever will pay them the most money. Then, people who purchase the genealogy lists sell them to anyone who will buy them over the internet. You can even occasionally buy lists of distributors who are active in their current company, believe it or not. These lists are obtained without consent from the distributors who are on them, often times in an unethical, illegal manner, from hacking into the company database, to a disenchanted employee selling names online - it is all the same.
The first thing that I want to mention about genealogy leads lists is that it is unethical to purchase them if you intend on building your business with integrity. These people don't know you, they didn't ask to receive information from you, and usually they don't want to hear from you when you call. Usually, their information was sold to you through a long series of unethical personal information sharing networks, and if you email them you are breaking federal SPAM laws that can get you hefty fines from the FTC. Overall, it is just not a smart idea.
In addition, the process of attempting to sponsor new team members from genealogy leads is so painful that almost no one in their right mind would do it. If you can handle being on the phone and being told 'don't ever call me again' all day every day, go for it. You might want to scrub the list against the 'DO NOT CALL' database, as well if you don't want to pay the government any hefty fines.
Ok - so buying genealogy leads is a poor idea - but why do thousands of distributors continue to purchase them all over the internet?
Well, most of the time when a distributor gets involved in the home business industry, they have a problem of not having enough people to talk to to truly make their business grow. Instead of learning how to create unlimited free leads that work well and work long term, they settle for the cheapest, easiest thing they can find. So in their persistence to find the 'silver bullet' they run into one of the hundreds of websites selling ill gotten genealogy leads and drop a few hundred bucks hoping to profit quick.
After they are finished hitting the telephone for hours and hours, it soon becomes clear that this is not any easier than sitting on a street corner begging random strangers to join their business.
Let me just convey that there is an easier way - simply visit the link in the resource box contained on this page and learn the strategies that are legal, ethical, fun, and will work long term.
To finish up, buying genealogy lists will do nothing but waste your time, money, and energy. I apologize, I just realized I didn't mention even one positive aspect about buying these kinds of leads...
...That's because there isn't any.
About the Author David Wood has helped thousands of people who have bought genealogy leads to learn to market their business in an ethical way. To learn how you can sponsor thousands of distributors and be ethical, too, visit this website.
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