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An Internet Marketer's Review Of Dexter Yager

By David Michael Wood
Nov 6, 2009
So you're not familiar with Dexter?

Dexter Yager is the leader of the largest international organization in Amway, the largest international MLM company world wide. Dexter can be considered 'The Father of Modern MLM' as most of the training and growth systems used in the most successful MLM organizations in the world use systems that have roots in Dexter's training systems.

Dexter also sells cds, books, seminars, and other personal development materials in addition to his affiliation with the Amway Corporation. He has one of the largest personal development organizations in the world. As Dexter's personal business information is not publicly known, one can only speculate at the annual sales and revenue of either his Amway business or his personal development and motivational business, although it is thought that his personal company does in excess of several hundred million dollars annually.

Dexter is a fascinating character - he is one of the most influential businessmen in the history of the 20th century, yet almost no one knows his name. However, if you get inside the MLM profession and ask around, every single top earner seems to revere what he has done as a pure demonstration of what can be possible. His organization spans 40 countries and more than 4 million people - which I would say is impressive, wouldn't you?

There are several question people have asked me about Dexter and his influence in modern MLM, and so I decided to write this article for a brief F.A.Q.

Most importantly, I want to clear up his name a little bit. As someone who is not involved in his organization, but that has studied it thoroughly, I can state with certainty that Dexter has been a positive influence in the American business world. Whether you become involved in Amway or not, Dexter should be recognized purely for his personal and professional accomplishment. He is personally responsible for the success of thousands of individuals world wide, and for creating business systems that have benefited in excess of 60 million people in the direct sales profession. Also, his accomplishments are unsurpassed in the Network Marketing business and are totally unique in the world of entrepreneurs. Dexter's business principles are sound and legit - they will work for people not only who are involved in Amway, but also those who are interested in professional development in any career path.

A good question to ask at this point is - will Dexter's MLM principles work in your personal business? That's a different topic, however I want to briefly touch on this subject.

You simply cannot deny more than 40 years of success for millions of individuals around the world. That being said, much of that success was created 30 years ago, and building and maintaining an organization are two different skills. For example, there are more direct, simple ways of prospecting that what is done by the vast majority of distributors in the Amway Corporation, and there are better presentation modalities than home meetings with whiteboards.

The most beneficial thing the modern MLM distributor can gleam from reviewing Dexter's material is that we can all learn a lot from the culture that he has built throughout his Amway organization. Meeting someone who has impacted as many lives for the better as Dexter is something that is rare at best.

I would have to say that we, the modern Network Marketers of the world, could learn a lot by studying Dexter's material.

It is my sincere hope that this brief article helped in your understanding of this elusive MLM guru, Dexter Yager.
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