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Promotional Magnets Can Boost Your Marketing Efforts

By Vanessa Eliosanco
Nov 7, 2009
Of all the appliances you have where you live, the refrigerator would be the one that carries the most promotional magnets. Some of these magnets must have been with your family for many years and have survived many a refrigerator and are probably older than you.

Silk-screened magnets are surefire ways to keep your brand in front of your customers and to be seen by new prospects. The average family member opens the refrigerator door at least three times a day. Imagine having your name and number shown on the refrigerator door every time people in the household get something to drink or eat. Restaurants wanting to disseminate their new delivery number can successfully do so by simply screen-printing refrigerator magnets with their hotline.

Logo magnets are also the cost-efficient way to promote your enterprise. Depending on the material and the design of your logo, a magnet can range from a dime to fifty cents. Just conceive how much you have stretched your marketing dollar with magnets. To make the most of every dollar you spend on promotional magnets, here are some recommendations to keep in mind:

Buy in bulk: the more promotional items you buy, the cheaper the price. Plus, this ensures that you will have a lot of spare magnets to present at any event that calls for handouts:

Make sure your name or logo is rendered well on the magnet. The idea of offering promotional magnets is for people to get to know your outfit. If your prospect has to squint or look closely at the magnet to decipher your brand, then you need to redo your advertisers.

Purchase a magnet design that fits your business to a tee. Are you supporting a hamburger chain? Refrigerator magnets that come in hamburger, shake, or fries shapes are sure to help customers identify your company easily.
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