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Realtors: Whats The Best Way To Market To Them
The biggest challenge one has when marketing their services to a Realtor is making a connection. Let's face it Realtors are a rare bread. They are very independent and this independence makes it difficult to work with them.
There are several thing you can do to try to break through this independence. One idea would be to provide the Realtor with useless items ( cookies, flyers, rate sheets). This approach is built around making a connection but with no real value offered, a conection is not likely. You really need to think outside the box.
Breaking through to Realtors requires a plan, tools, and consistency. When it comes to tools ask yourself a question? What does a Realtor really want? The answer is more business. Whether that business be more listings or more buyers doesn't matter. The bottomline is they want more business, PERIOD.
The best way to make a connection is to help get the Realtor what they want. An idea might be offering them a tool that allows them to market their listings more effectively. Another idea might be to offer a tool that captures buyer leads from a Realtors existing listings. You could help teach or mentor a Realtor how to use Social Media to increase their exposure.
The key to developing long term Realtor Relationships is to become a partner in their business. You want to be a necessity to them not a commodity! It is more important then ever to have a tool, plan, and the willingness to follow through in order to make a difference and make the connection. To go down this road without a plan and follow through is a waste of time.
One of the great benefits that you will have if you try this approach is that you will attract more Realtors. It has been said that the more you give the more you get. Working with Realtors requires you to make a substantial initial investment that will payoff in the future. The choice is yours! Now CARPE DIEM (seize the moment)
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