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LED Screens: The Real Reason Why It's Difficult To Get The Authorization

Aug 18, 2007
One of my readers sent me the following question: "In 2006 I submitted to my City Hall the request for the installation of a led screen, but it was refused. So how is possible that in other cities nearby there are screens installed?" First of all, thanks for highlighting another key aspect for the installation of a LED screen: the authorization. Before answering your question, let me clarify one thing:

In most European countries (and worldwide) getting the permission for the LED screen installation is the first (and not always easy) step. Fullcolor LED Giant Screens are still a pretty new technology (they have been around for about 10 years) and in most countries they haven't been precisely regulated by law. As a result, there is not a uniformed way to deal with such requests. Most of the time, there is not even a standard form valid for the entire country.

Such "hole" in the regulation system is therefore filled by each City Hall's judgement, according to their approach towards new businesses and new technologies (obstructive or cooperative).

Unfortunately most of the time people at the public office will not know what the LED screen is, because it's new and different from any type of static signage that they are used to. This difference from the well-known static signs makes them feel uncomfortable and it's often a reason for being obstructive, negating the permission. In order to avoid problems for doing something wrong indeed, they prefer not to provide the authorization at all.

The good news is that not all City Halls are the same! In Italy a group of 9 cities gathered together, applied for a European fund and installed a network of 9 LED screens. They organized the broadcast time in order to have some content in common and some other specifically crafted for each city.

Another good example is provided by the United States, which I believe are at the forefront concerning the procedures for LED screen implementation. For example the Florida State has a website where you can find all the information you need when submitting the request, you can download the online form or even access a database to check who and where has a outdoor advertising license.

So to answer the question at the beginning of this post, the reason why you can't install the screen but there are LED displays in the cities nearby is because due to the lack of a precise national regulation, each Administration decides according to its own judgement whether provide the authorization or not.
About the Author
Get the FREE ebook specifically for LED Screens Buyers by Fabio Aversa. He is a recognized LED Displays specialist and marketing manager for Euro Display, a leading LED Screens manufacturers and suppliers company.
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