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Become An SEO Expert In 3 Easy Steps

Aug 18, 2007
Does the word SEO scare you? If you are like many online marketers you may be wondering about what this whole SEO thing is all about and might just want to become the next expert SEO marketer. The good news is that you can be an expert at SEO and it does not require that much skill at all. Before you go and spend thousands of dollars on a company to optimize your site, you might just want to read about how you can do it yourself with the same results and very little effort. I am going to show you a way that will get you up and ready to become an expert SEO marketer in 3 easy steps.

Step 1: Your Title Tag

Your title tag is what is seen in the search engines when you search for a website. This is what people click on to get to your site. Your website title should be very catchy and also include the keyword that you want to optimize your webpage for. Do a basic keyword search with Overture to find out what people are searching for in your niche and pick a less competitive keyword that gets around 500 searches a month and has less than 500,000 competing pages in Google. If you incorporate this into your title tag you should be on your way to getting free organic search traffic. You also want to start building links back to this page with the same keyword phrase in your anchor text to build authority and page rank.

Step 2: Your Page Description

A page description can be found in your meta tags and is what is placed under your title in search results. You want to try and incorporate your main keyword that is in you tile tag into the page description also. When this shows up in the search results it will be bold type. Try not to put it more than two times and make it sound natural and not like your trying to stuff keywords in. Doing this will make your page more relevant in the search engines eyes. It shows that your page is on topic and related to the subject or keyword.

Step 3: Your Keywords

Keywords need to be placed in the meta keywords tag and also spread throughout the page copy. You only need to mention it a couple of times in the main content and you can also bold, italicize or underline them. If you want you can also try and put some misspelled keywords in the meta tags also to pick up traffic from typos but yo don't want to put it in the page copy.

Keywords is what SEO is all about. In addition to the keywords in the title, description and page content you also want to put the keyword in your domain, subdomain or name of your page followed by the .html extension. After all of these basic SEO techniques are finished you can start more advanced off page optimization of your site like link building to get backlinks to your pages for the keyword you want to target.


SEO is an easy task that most people can perform themselves. When you first start out it might be easier to target some less competitive keywords which are easier to get a top 10 ranking with. Don't try and target something with millions of competitors. These sites have a lot of authority and it will take quite some time to catch up. Becoming an expert SEO marketer is quite possible for the newbie and you too can enjoy free organic search traffic for your websites targeted keyword phrases. Just follow these 3 easy steps and you will be much further ahead than most of your competition.
About the Author
If you would like to learn more about SEO visit Daniel's website Internet Business Ideas and read his review about the only SEO Book you will ever need to own.
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