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Racing To Register

Aug 17, 2007
Sports psychologists tell us one of the biggest mistakes immature runners make is to start out of the gate too quickly. Unless they are sprinting, they need to start with a sure but steady pace and increase as they go along. Starting a long race quickly will result in them using their stored energy and not having anything left for the end of the race. The same thing happens to new or immature web site builders. Once they get an idea for the web site they want to put on the Internet, the first thing they do is race to a registry to get a domain name. However, by taking a little time and research, they can make sure they have the right solution for their business.

Register a new name

There are times when a business is so unique or a name so important that a new domain name must be registered for the web site to be effectual. In that case, the research that needs to be done is over which registry you will use to get your new domain name. Registries offer different services and different levels of prices. You can pay a one-time price for your name only or a consistent monthly fee for things such as server hosting, web site building and other amenities. Make sure, if you're going to register a new name that the registry is providing everything you need to get your web site up and running.

Buy a used name

Sometimes, a popular name or the perfect name has already been used but because that web site went out of business or has changed its name it is available for public purchase. Buying a used name has several advantages. One of the advantages is they are usually a little bit cheaper to register. But beyond that, the main advantage is old customers of that name still may have it on their favorites list and may check it from time to time. This way, you may get new traffic or customers from people looking for the old site. Unlike cars, having a used name can bring you new business. Always make sure if you purchase a used name that you know what company used the name on the Internet and what it was used for. You don't want an inappropriate previous company linking to your new web site.

Rent a domain name

Sometimes web sites don't require a name to last forever and are planning to be on the Internet no more than a few weeks or months. Events such as charity races, small-group meetings, or a wedding can be made a lot more fun with the web site offering to give people information. However, after the event you don't need the domain name any more. There are domain names available that you can rent from the owner and place your web site online for a few weeks or months out of the year. This is a cost savings, because you're not paying to register a full domain name and you don't have to go through all of the paperwork and hassles of putting your own registry information onto the Internet.

Whether you are looking at a long-term business venture or a few weeks to put your wedding pictures online, there is a domain name solution perfect for you. Take the time to research all of your options and pick the best method for you. That way, you'll be sure to finish the race.
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