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3 Simple Tips To Help Explode Your Membership Site Results

Aug 17, 2007
Infopreneurs fall into 2 categories. One group creates information products and resources continuously - and uses the steady flow of information to generate profits. The other group focuses on creating information once, and then get people to pay for access to it on a regular basis... generating cash flow from the recurring payments.

One of the best models to earn passive income from your infopreneur publishing is to run a membership site. And there are 3 key things successful membership sites do to explode their profitability. These are things many beginners ignore or don't know - and which condemn their membership programs to being average performers.

Membership Site Tactic #1 - Keep delivering quality and value

The difference between an ebook and a membership site is the freshness and evolution of content inside it. While an ebook can be edited, realistically this does not happen very frequently. On the other hand, membership sites are updated fairly often, even many times in a day.

The high value offered to members from such fresh, relevant, high quality content is what sets apart a successful membership site - and keeps members happy for a long time.

Membership Site Tactic #2 - Work hard to retain members

Far too often, the thrill of a membership site wears off once the initial promotion is done. Many owners of membership sites ease off after that first burst of energy - and do not even notice as their audience dwindles away and dries up.

The best membership sites, in contrast, constantly work to 'sell' members on the benefits of continuing. They know it is easy for a member to lose interest and cancel his or her membership at any time - and make every effort to resell the value of their program at every opportunity.

They also believe in incentivizing members to stick on with gifts like special bonuses and price discounts on other products and services, loyalty bonuses for long-standing members, or even something as simple as acknowledging them as being special by sending them a handwritten greeting card or note of thanks from time to time!

Membership Site Tactic #3 - Leverage membership to sell more

One last thing the best membership sites do is market other things to their members. This may appear obvious to some readers, but surprisingly enough, no more than 1 in 10 membership programs have a systematic approach to 'pitching' other relevant, helpful products and services to their clients.

Now, I don't mean that you should turn your membership communications into a pitch-fest, where you promote everything that could earn you an affiliate commission. But if you limit your 'recommendations' to only things your members will gain extra benefit from, you are not only putting an extra income stream in place - you are also giving your members a higher quality experience.

These 3 simple tips should help explode your results from membership sites.
About the Author
Internet infopreneur Gowri Cumba has built many profitable online information resources, and shares powerful tips to help you also build wealth from information resources on the "Internet Infopreneur Tips" blog. Read more infopreneur articles or register for the free ezine - infopre-tips@aweber.com
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