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The Art of Selling Art

Aug 18, 2007
Leo Tolstoy once said " Every work of art causes the receiver to enter into a certain kind of relationship both with him who produced, or is producing, the art, and with all those who, simultaneously, previously, or subsequently, receive the same artistic impression". According to him, every piece of work done by an artist is perceived as a kind of relationship between the artist and the viewer. The viewer understands exactly what the artist is trying to convey through this medium. An artist can convey a myriad of feelings through the colors, lines and symmetry of their work. They can arouse emotions and feelings of a viewer through the medium of art whether it is online or in a real gallery.

A work of art can be a photograph, illustration, painting, cartoons, sketches, graphic design or digital art. With the advancement of technology, more and more artists are able to sell art through online art galleries. The reach of these galleries have endless possibilities. Anyone anywhere can buy a work of art and get it delivered at their doorstep. It serves as a platform for like-minded individuals to sell art and earn a steady stream of income in the process. Due to this demand, many online art galleries cater to different audiences. So what is the best way to sell it effectively?

Tips on selling art online

1. Keep your online profile updated as this is gives viewers a chance to get to know you better.

2. If the online art gallery has a forum, interact with other artists online to get more exposure. Get noticed.

3. Price your work reasonably.

4. Use blogs such as www.blogger.com and squidoo.com to promote your profile and write about it.

5. Use social booksmarks like www.digg.com, www.del.icio.us.com to bookmark your site.

6. Use social networks like linkedin.com and ecademy.com with links to your online profile.

7. Submit your blog to blog search engines like blogdigger.com, feedster.com and Technorati.com

8. Research on what are the subjects or topics that sell well in the marketplace

9. Put up only your best work instead of uploading all your work. Quality instead of quantity

10. Talk and write about your art in a way that others understand even if they have no knowledge about art

The challenge of selling art online is that you do not see or meet the buyer face to face like in a real art gallery. The creation of "relationship" between the work of art and the potential buyer that Tolstoy talks about is purely based on your online work. Selling and marketing is all about giving. When you give, you receive. Make friends, exchange ideas and love your work. The passion that you have for your work will always show in everything you do.
About the Author
Kathy Austin is a search engine consultant for an online gallery that sell art. Red Bubble provides a range of services that makes it easy to sell your art, photos, designs and illustrations as high-quality framed prints, mounted prints, greeting cards and more. Sign up free and for more details, visit Red Bubble http://www.redbubble.com.
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