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The Benefits of Internet Marketing

Aug 18, 2007
Internet marketing is exactly what it says, marketing that is done over the internet. Internet marketing and website promotion have many benefits, the principal one being that anything that is published on the internet has the whole world as a potential audience. It is also a relatively cheap way of driving traffic to your website and gaining more sales and boosting your income.

There are several different types of internet marketing that you can use and one of the most popular is by having a lot of content on your website that is SEO rich. SEO stands for search engine optimisation and it is a method of using keywords in your text so that it is highly ranked when someone puts them into a search engine.

Internet marketing and the relevance of SEO

If you have any product or service that you are selling, you need to let people know about it. There is no point in having a website that has no one visiting it, so you need a way to get people there. This is where search engine optimisation (SEO) becomes so useful to you.

When a person decides to search on the internet for anything they will type what they are looking for into a search engine. They will then usually click into a website that is within the first 3 pages of rankings. This is because a person assumes the higher the Google ranking (if that is the search engine they are using), the more relevant to their search the website will be.

A good ranking is usually down to good SEO. You can check that your website has good SEO and keyword density by using SEO tools to measure the percentage of times your keywords occur during the text. A good keyword percentage is 2-3% in order for a search engine to rank your website highly.

The rise of Internet Marketing

Internet marketing is growing daily and more and more people are using the internet as their first source for information. This is something that any business should realise and make the most of by looking at ways to improve their internet marketing.

256m people visited a search engine in December 2006, this represents 81% of global internet users. [Source: Nielsen/NetRatings, March 2007]

In addition to the clever use of SEO, one way links within articles are another great way of increasing your traffic. This is done by submitting articles related to your product or service and having a link that directly sends the reader to your website. If you want to get your business noticed then use internet marketing and see how it can improve your sales.
About the Author
Adrian McLean is the Managing Director of Search Engine Optimising (SEO), one of the leading Internet Marketing firms in the UK. For more information, please visit www.searchengineoptimising.com.
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