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3 Powerful Ways To Generate Real Estate Leads

Aug 18, 2007
Real estate leads generation is serious business. Just how serious? Well, if you get it right you can have a successful and rewarding career in real estate sales and investments. Get it wrong and you could be facing yet another career change.

It begs the question. "what is the best way to generate leads?" Well, the truth of the matter is that there is no one right way.

Possible ways to generate leads include farming expired listings, real estate leads generation through email marketing, newsletters, direct mail campaigns, networking and on and on.

There really is no limit to the many ways you can generate leads, both buyers and sellers, and convert them to paying customers.

Lets take a closer look at three of these lead generating strategies.

Real Estate Lead Generation via Expired Listings.
If you're looking for a cost effective way to generate leads you should consider farming expired listings.

Why? Because in many instances owners of expired listings are realtor friendly, are easy to find and are often very motivated to sell their properties after having had at least one listing period where their properties didn't sell.

That's where you come in. With a good expired listing system you stand as good a chance as anybody else getting the property relisted. Sometimes just having a good expired listing letter is all you'll need to convert expireds to new listings.

Personally, I think expireds are one of the worst kept secrets in the business. Most agents know about them, but few pursue them, and fewer still market them consistently and over long periods of time.

Real Estate Lead Generation via Real Estate Web Site Content.
Imagine this. It's 3:00 AM and an Internet surfer has just found your web site, stays on it long enough to read 3 or 4 pages then requests via your web subscription a special report on buying a home with low money down. Bam! That's the power of web site content as a lead generator.

Web sites work around the clock promoting you and the services you provide and the bait that attracts visitors is good content.

If you don't have time to create your own and devote time to everything else that you need to be doing, and who does, you can use pre-written content. However, a good rule of thumb is to always personalize it to make it uniquely yours.

There's an abundance of pre-written real estate marketing content on the Internet that is easily found and can be used in a variety of ways. Specifically, it can be used as real estate marketing reports, articles, web site content, etc.

In fact, you may be surprised at the amount and diversity of information you find and the many ways you can use it to generate leads. But above all content offers a way to provide useful information and gain the trust of your readers and site visitors.

Real Estate Lead Generation via List Building.
List building is the most important aspect of any online business, including real estate sales.

And no matter which business model you follow your top priority should be to build a list of prospects to send information to on a regular basis.

One key to your success will be over delivering valuable, useful information. Treat your list members well and you'll have a pool of candidates that will convert to paying customers at some point in time.

Give them free reports once a month or every other week as an enticement to stay on your list. This will give you a reason to contact them and them in turn a good reason to open your emails when they see them in their inbox because they never know when you may send them another useful piece of information.

Finally, the biggest key to profiting from your lists is to not hard sell them.

Do not bombard them sales pitches and advertising, as it will lead to them unsubscribing faster than you can write your next sales pitch. Instead, gently plug your services and know that they'll contact you when they're ready to make a real estate transaction.

There you have it, 3 solid low to no cost Real Estate Leads Generation strategies that are guaranteed to fill up your leads pipeling - starting today.
About the Author
Need more leads? Then visit Real Estate Marketing Talk to learn how to get your fair share of them.
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