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Why Your Website Needs Search Engine Optimization

Aug 18, 2007
If you think that Search Engine Optimization, or SEO isnt vital to the success of your website, your website traffic and conversion patterns probably reflect this incorrect assumption. Here are a few facts to consider:
85% of Internet users find websites through search engines
90% of Internet users do not go past the top 30 search engine results
75% of Internet users have an intent to purchase a product or service when they use a search engine

There is only one way to achieve the benefits of Search Engine Optimization, which include, but are by no means limited to:
Improved web traffic
Improved conversion rate
Increased web presence
Increased rankings on major search engines

That way, or more accurately, method, is to implement an SEO campaign , because the fact is, if you arent in the top ten for your market, you are unlikely to get much traffic from any search engine. When you consider that Google, the most popular search engine in the world today, allows you to achieve a top ten ranking for free, and that a top ten ranking on a search engine provides you with a global exposure, it just doesnt make sense to ignore SEO.

But what will be included in an SEO campaign? A smart SEO company will include:

Organic Search Engine Optimization practices: this is important, because building your rankings too quickly in the beginning, especially if you, or the company that you hire employs so called black hat practices, is the quickest way to get your site blacklisted. Organic Search Engine Optimization should include, but should not be limited to the following:

Article Marketing
Writing and distributing press releases
Optimization of web pages and meta data
Assignation of Alt Tag Images
Removal of SEO roadblocks
Validation of HTML structure
Submission of website info to directories
Creation of new landing pages
Redesign of web structure for SEO
Implementation of RSS feeds
Lead Generation
Increase of web sales
Online branding
And more

A good SEO marketing company should also provide excellent customer service and support, in such a way that makes you feel confident that your website is in good hands. There are many ways to stay in contact: phone calls, frequent email updates, etc, and the SEO marketing company that you choose should implement a combination of several different methods.

All in all, SEO is a proven way to guarantee website success, and should not be overlooked by anyone who is truly serious about obtaining, and keeping, top website rankings.
About the Author
Terry Parker is an avid SEO specialist and recommends http://www.SEOhaus.com for all San Diego Internet Marketing Needs.
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