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How to Place a "Top Sponsor" Ezine Ad

Aug 18, 2007
Ezines can be a very effective form of advertising for your network marketing or internet business, but there are a few things to take into consideration before you place an order for you ad.

When advertising with ezines the only ad you should take into consideration are "top sponsor" ads.

A top sponsor ad is a short 5-10 line ad that is placed at the top of the issue and is the first thing the readers see. When writing these types of ads, be sure that you get to the point of what the reader is going to get by clicking on your link and be sure to include the URL or your tracking URL in the ad.

When considering placing an ad with an ezine owner you must first do two things:
* Subscribe to their newsletter to see the types of information they send to their subscribers. This way you will be able to follow their format and writing styles.
* Be sure that the content of that particular ezine is related to the content that you are going to be sending them. You don't want to send out an ad about network marketing to a dating and relationships ezine.

A couple things to take into consideration: If it seems too good to be true: it is! The size of the subscriber list is not always a factor to take into consideration. For example, if an ezine has a subscriber list of 2,000 people, and the cost to place an ad is $5. You might want to find another one.

This means that the list is not that responsive to offers. But you could do a test to that list and see what happens. However if that same list has an ad price of $50, this means the list is going to be responsive.

Be sure you always track your ads to be sure you know what works and what doesn't. The same thing goes for if an ezine has 50,000 subscribers and they only charge $10 to place an ad, this means the list is not as responsive. But if they charge $100 than you will have a better response. This is not always the case but it is a good guide to follow when selecting an ezine.

We have members who generate 2,000 to 10,000 leads per month with Ezines and you can too! The key to achieving these kinds of results is simple.

You have to continually set up a pipeline of ezines.
* Step 1: Test as many new Ezine sources as you can each week.
* Step 2: Keep the ones that produce and place on-going ads with them.
* Go back to Step 1 and repeat!

By the end of 90 days, you should have a substantial lead pipeline that's generating hundreds/thousands of leads for your network marketing or internet business every month automatically.
About the Author
From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com
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