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Using Solo Ads To Build Your List

Aug 18, 2007
Newsletter advertising works. Don't let anyone else tell you it doesn't, which you will hear very frequently from those who have no real idea of how to make it work and how to accomplish. Therefore, they believe it to be a dismal failure from the start.

Solo ads, in targeted newsletters also work, and they work very effectively if you target the right
newsletter or online ezine to promote your business.
Targeting a newsletter where you would like to place your ad would be the first and most important step toward creating an effective campaign.

Choosing the newsletter where your ad will be placed means a little research into the ones available in your business type. Check out the ones that tell you they want your advertising business but don't stop there. If you want the best bang for your buck, research a little deeper.

Join several of them and find out if the content is fresh and the list is active with responsive members to new content.. Choose a larger list, rather than one which has fewer members and one that is geared toward your type of advertisement.

This seems like it would be common sense but in reality it isn't. I've personally seen solo ads for Christian books on pagan metaphysical lists. While it might be an amusing prank in someones world, some of them actually seemed to believe they were going to sell the books there.

Make sure the ad you place is effective in describing your business or service. Write it, or if you can't, have it written in such a way that it has an effective title, and will read like a story to anyone who is reading it. Keywords strung together seem to be the trend of the day. Meaningless sentences aren't going to catch and hold someones attention.

Don't get caught up in the trend. If your article or story reads like twenty keywords being stuffed into a sentence for effect, people will notice and respond accordingly. That is to say, they will skim right past the notice that makes no sense and move to one that does.

Tell them how you became involved in online selling, how you learned marketing skills and went from a non-entity to someone who is now consulted for larger sites and companies. Build their interest in what you have to say in the first sentence and then hold it with your content.

The best advertising you can write probably doesn't have a key word in it or won't sell any of the items you are selling. It will however make people want to talk with you more about your product and learn what you know about selling.

Make them click that link and when they do, take them to a special portion of your site rather than the proper site. Using whatever technology you have to offer, make them feel welcomed first. It's rather like inviting a neighbor in for coffee. Make them feel at ease and at home.

If you succeed at this, you have a new friend. If you hit them with a pitch to donate to your latest charity each time they enter your house, it won't take them long to not want to visit. If, instead, you offer them a cup of coffee and a reasonable conversation, they tend to stay longer and talk more.
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