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The Easy Way to Market Your Small Business on the Web

Aug 18, 2007
Recently, when doing research for my Internet marketing advice column, I've been talking to small business owners about why they originally decided to take the risk of entrepreneurship, and to strike out on their own. Most of them, when they think seriously about why they first started their business, offer no single reason, but instead cite a variety of factors that contributed to their decision.

One big reason I've heard from a lot of small business owners is, basically, that they felt directionless and small in the corporate or service worlds, so they decided to take their fate into their own hands. Many large employers treat their workers like nameless and faceless cogs in a vast money-making machine. Certain types of people -- like those who become small business owners -- just don't want to be another mindless drone in the hive. These big, uncaring companies are simply no place for the creative, innovative, and adventurous mind.

Other small business owners say that they were excited by the challenge, or that they wanted a chance to work from home, or that they simply saw a gap in a market and jumped on the opportunity to fill it. Some say that all of these factors contributed.

But there is one reason that strikes me as the most important in today's Internet marketing climate: Many small business owners do what they do because they are passionate about their field. They had something they loved to do, and which they felt they were particularly knowledgeable about, and they decided to turn it into their daily bread. This is the factor that practically every small business owner has in common -- knowledge, passion, and expertise. After all, no one ever starts a business in a field they don't like.

When maneuvering the tricky labyrinths of entrepreneurship, many fledgling small business owners forget about their original passion, and instead come to think that they must bend themselves backward to market their services. I've lost count of how many successful small business owners I've spoken to who regret the amount of time and effort they used to put into trying to emulate the practices of larger companies. This is a common mistake, but it's only natural. We see how successful the big corporations are, and we think we have to do everything just like them.

But this is simply not true. Just as large corporations don't get anywhere by using small business marketing tactics, small businesses won't get anywhere by trying to market like large corporations. Fortunately, Internet marketing for small businesses can actually be quite easy. What if I were to tell you that there was such a thing as free Internet marketing, and that it is easy and completely legitimate? Well, that's what I am telling you.

The key is to put your passion and expertise to use. The Internet and its users constantly crave new content, and who better to generate content in your field than you? No doubt, whatever your field is, there are countless Web sites that publish content pertaining to your area of expertise. You probably even read some of these sites. Why not become a contributor?

The process is easy and simple. First, you must write the content. Write 600-700 word articles about some topic in your field that you know a lot about, and which you feel needs to be covered. Then, find an article marketing service on the Web. These services are increasingly popular among small business owners. They will not only help you polish your content, but they will also work to distribute it throughout the Web on your behalf.

The benefits of this marketing technique are incalculable. Through the "About the Author" box attached to each of your articles, readers will discover your Web site, and business will steadily increase. Best of all, though, the more articles you have published, the more links there will be to your Web site, and the higher your site will rise in Google search results. In short, free and easy Internet marketing is not only possible, but it is also the smart thing to do.
About the Author
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. It's easy as pie to market your business when you submit articles through Article Marketer.
http://www.articlemarketer.com
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