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Meta Tags in Search Engine Optimization

Aug 18, 2007
Meta tags are still a very important part of search engine optimization. Search Engine spiders see meta tags as instructions on how to categories your web site content, what pages to index and not index, and what your web site content is all about.

Your title tag is the most important tag. It tells the spiders the nature of your site. Don't waste time putting your company name in this tag. Use the tag to specify the main keywords in the page you are trying to position well with. For example, instead of Big Guys Inc describe your business in keyword phrases. Try New York Printing Services. Make sure to limit the title tag to 100 characters or less, so you dont get flagged for keyword stuffing.

Your description tag reflects the keywords in your title tag but you have more space to describe your business. Remember, the title and description tags both show up in the free listings so remember to make sense while still utilizing the keywords. If you get great listings but your listing doesn't make any sense then no one will want to click on the ad and visit your site. Limit this tag between 200 and 250 characters.

Finally your keywords tags still hold some importance and reflect what should be in your website content. Add the keyword phrases from your title and description tags into the keyword tag. Add other keywords that are of importance to this tag but you weren't able to add to the other tags because of limited space. Limit the keyword tag to 1024 characters.

Remember meta tags work great when optimized but you also need optimized content on all pages that you want great placement with.

Look through your website, I am sure you will find one or two pages if not more that have minimal keyword optimization. You may find many new customers that you would not have come to you site if that one page was not optimized. Every extra visitor counts so use the keywords related to that page that usually gets very few visitors.

One last tip, make sure all pages that have been optimized are linked to the homepage so that the search engine spiders can find them.

Have fun and target the few big keywords first then you can target the less searched keywords to get the extra visitors that would have gone to your competitions site instead.
About the Author
Shawn Hickman is the owner of Get Listed Internet Marketing an internet marketing site directory and internet marketing database.
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